Indesit Co SpA in Consumer Appliances

September 2013

Indesit is a global leader in consumer appliances. It has struggled, failing to respond to competition from Turkish and Asian manufacturers such as Arçelik, Haier, LG and Samsung in a context of stagnant sales in its key markets in Europe. In its biggest market Western Europe, Indesit has overhauled its operations moving its production to low-cost bases in order to defend its margins. Further deterioration in the mature markets however will mean an even more challenging time ahead in 2013-2014.

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Euromonitor International's report on Indesit Co SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Appliances market and the global economy. Company and market share data provide a detailed look at the financial position of Indesit Co SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Indesit Co SpA.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Indesit Co SpA provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Appliances research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Indesit : Reliant on Europe
Indesit sees recovery thanks to exchange rates and Russia
Eastern Europe fails to offset others losses
Investment in R&D not enough to compete with high-end players
SWOT: Indesit Co SpA
Indesit revises its growth plans

Competitive Positioning

Indesit remains in top 10 despite European focus
Indesit has fallen behind in emerging market exposure
Indesit : Hit by economic weakness
Indesit is Western Europe’s biggest loser
Indesits suffers competition across its main markets

Market Assessment

Eastern Europe key to keep Indesit’s sales afloat
Market consolidation to pick up pace
Refrigeration appliances to lead growth in consumer appliances

Category and Geographic Opportunities

Opportunities in refrigeration appliances outside China
Indesit could target India and Southeast Asia
Potential opportunity markets in refrigeration appliances
Turkey and Poland offer opportunities in dishwashers
Small kitchens require design improvements for dishwashers
Scale required to compete in Turkey
Clear brand differentiation needed to succeed in France
Semi-automatic washing machines a gateway to India and Brazil
Differences in maturity remain in home laundry between markets
Breaking into the small appliances market

Brand Strategy

Indesit attempts to move up price segments
Indesit aims for more premium position with eponymous brand
Indesit invests in developing Hotpoint and Hotpoint-Ariston brands
Scholtès : Indesit’s super premium range fails to shine in 2012


Indesit global coverage and performance
Indesit European model of production


Clearer strategy needed in emerging markets

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