Take one rapidly developing country, add the prestige of a national industrial champion, the operational know-how of IMG and sports broadcasting expertise of Star TV, and mix with a generous sprinkling of Bollywood and cricketing stardust… This report examines the rise of Indian Super League, assessing matchday trends as well as the online footprint and partnership structure for each club. It provides strategic insight to any organisation considering ISL’s investment or partnership potential.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
The coming 2017-18 season will see the league extended by two months and an additional two teams/franchises entering the competition. India’s capacity to host major football competitions will be further tested by the FIFA Under-17 World Cup during October 2017, which will mostly be played in ISL venues.
A convergence of media, celebrity and business interests has been key to the success of the ISL to date. Administration of the league has also benefited from a more commercially driven approach than the officially sanctioned I-League.
Anyone expecting the predictions of commercial viability within five years of the Indian Super League’s launch is certain to be disappointed. The market is huge, the potential is great, but benefactors are likely to remain critical to the sustainability of the league for the foreseeable future: ticketing income for the most successful team (Atletico de Kolkata) was less than USD1 million in 2016.
The case for international investment in Indian Super League teams has been tested, but remains unproven. To date, ageing players and managers are the most direct international beneficiaries of the league’s initial success.
Spanish (Atletico Madrid), Dutch (Feyenoord) and Italian (Fiorentina) clubs have sought to establish high-profile partnerships with Indian Super League teams, but so far with no discernible success. Meanwhile, the efforts of Premier League teams has focused on development-based partnerships. These appear to have had a minimal direct impact to date, although the Premier League is popular in India.