Tissue and Hygiene

In 2022, retail tissue and hygiene in Germany experienced a significant increase in current value terms, following marginal growth in the previous year. Away-from-home tissue and hygiene also saw slightly higher current value growth than in the…

In 2022 demand for tissue and hygiene products had resumed pre-pandemic norms. Products that benefited from the pandemic started to slow while those that were negatively affected started to recover. The market remains driven and influenced by…

Retail sales of tissue and hygiene continue to perform well in 2022 and benefit from the COVID-19 pandemic. This is due to the more robust approach to personal hygiene which means higher interest in buying various tissue and hygiene items. Meanwhile,…

Lebanon’s economic crisis continued to put huge pressure on demand across tissue and hygiene in 2022 as the value of the local currency plummeted and purchasing power fell further. With no end in sight to widespread deprivation and perpetual…

Tissue and hygiene registered current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth.

Tissue and hygiene in India demonstrated a positive recovery from the lingering effects of the pandemic in 2022. Since the emergence of COVID-19, there has been a considerable rise in public awareness of health and cleanliness which has aided growth…

In 2022, the tissue and hygiene market in Malaysia faced significant inflationary pressure following the global imposition of COVID-19 lockdowns and the subsequent Russian invasion of Ukraine. Manufacturers and retailers were confronted with the…

Tissue and hygiene registered positive sales growth in Bulgaria in 2022 as value and volume sales increased in both the retail and AFH channels. Among the key factors contributing to positive growth across tissue and hygiene during the year were…

Tissue and hygiene saw continued growth during 2022. The average unit price increased, largely as a result of local tissue players still relying on imported paper powder, though price rises were not as dramatic as in some markets. The shortage of…

Given the highly successful vaccination programme and high local vaccination rate, the Singapore government removed most COVID-19 restrictions on social activities in Singapore in 2022. The increase in footfall therefore boosted overall sales across…

Tissue and hygiene in Algeria saw slowed volume growth in several product areas across categories in 2022, with declines seen for some product types. This was in part due to waning consumer interest in stockpiling as COVID-19 began to recede and…

Tissue and hygiene continues to develop, although sales in most categories are limited to affluent urban-dwellers. In rural areas, most prefer traditional options, with sales limited to the most basic of disposable items. However, rising incomes,…

Tissue and hygiene witnessed strong value growth in 2022 driven by a sharp increase in product prices, as input costs and inflation rose. With household budgets under pressure from the rising cost of living, the category has been affected by cheap…

Guatemalans have been impacted by high inflation in 2022, creating real difficulties among low- and mid-income families, many of whom are struggling to manage their monthly or weekly household budgets. In a country with high poverty rates such as…

Overall retail current value sales growth for tissue and hygiene in Ireland in 2022 was markedly faster than that recorded in 2021, as unit prices rose substantially due to a dramatic and prolonged spike in inflation fuelled by the global recovery…

Although the Omicron variant of COVID-19 strongly emerged in Brazil in early 2022, the threat of the pandemic gradually waned over the year. Therefore, local consumers engaged more in out-of-home activities, such as returning to shopping centres,…

Overall demand for tissue and hygiene products remained stable in 2022, with a slight increase noted in retail volume terms. However, significant growth in current retail value terms was noted, attributed to the severe increase in average unit…

All categories recorded retail volume growth in 2022, with much stronger retail current value increments, albeit mainly due to price increases amid an inflationary economic climate. Several categories, such as retail adult incontinence, retail…

In 2022, tissue and hygiene continues to benefit from raised awareness of hygiene in and outside of the home. Meanwhile, categories such as nappies/diapers/pants and sanitary protection are already well developed and although these products are…

Tissue and hygiene registered current value growth in 2022, though constant value sales fell, and volume growth was minimal. An uncertain economic environment dampened volume demand. In particular, rising prices stemming from the war in Ukraine,…