Industry Benchmarking

Euromonitor Consulting helps clients pinpoint priority areas for improvement by comparing performance against competitors and best-in-class companies.

How Industry Benchmarking can help

Industry Standard Benchmarks

Identify critical industry-specific benchmarks and Key Performance Indicators (KPIs) for your product or service.

Measure and Compare

Assess performance against industry-leading companies and discover how competitors are outperforming or underperforming.

Track Performance and Set Targets

Evaluate performance and prioritise strategic initiatives to close competitive gaps or improve growth.

Supports many functions

Our analysis places companies’ performance in an external context, helping clients identify strengths and weaknesses, set targets and focus on high-payoff opportunities.


We provide relevant and timely industry data on key sales, marketing and operational metrics, helping companies make informed decisions on their competitive position that support marketing and business development strategies.


By tracking and understanding the strengths and weaknesses of the competition and identifying specific customer expectations, we help clients prioritise areas for improvement and maintain a competitive edge.


Track and assess your overall competitiveness and productivity by comparing sales, industry costs and margins against leading competitors over time. We help clients understand how competitors are outperforming and provide recommendations on what changes are needed to improve.

Marketing Communications

Identify key marketing metrics that indicate performance, compare your strategy and evaluate how much you spend against industry standards. Our data empowers marketers to optimise your product or services strengths and exploit your competitors’ weaknesses.