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Strategy Briefing
Ingredients Trends in Powder Detergents: A Bright Clean Future
Aug 2011
US$2,000Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Despite a move towards liquid laundry detergents, powder detergents remain in growth globally. However, changes to the way people wash clothes, environmental concerns and increases in raw materials costs mean that manufacturers have to reformulate existing products and launch new products to meet these challenges. These issues and other key trends are discussed in this report, along with category and regional analysis of the ingredients used in powder detergents and future growth opportunities.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
introduction
Key findings
Market Drivers
Growth in consumer base
Increase in washing machine penetration
Washing machine format dictates formulations
Hand washing still widespread in many countries
Environment – life after phosphates
Environment: Industry continues sustainability focus
Increased costs have a knock on effect on performance
Dominance of multinationals enables them to dictate the market
Competition from other formats
Trends in Powder Detergents
Powder detergents continue to find growth in many regions
Developing regions drive growth in the category
China leads the pack
Standard powder dominates the category
Trends and Developments in Ingredients for Powder Detergents
Growth still to be found in powder detergent ingredients
Strong growth in the Middle East and Africa
Changing formulations impact the market
Minor ingredients see growth
Focus on surfactants
Examples of standard powder formulations and use of surfactants
US manufacturers respond to changing washing machine market
Implications for surfactants of increase in front-loading machines
Growth in surfactants follows growth in powder detergents market
Green surfactants beginning to emerge
The changing face of the laundry builders market
Phosphates and carbonates battle it out
Wal-Mart pushes for phosphates demise across the Americas
Manufacturers add value through multifunctional products
Multi-functional products drive demand for minor ingredients
Focus on Enzymes
Different enzymes for different requirements
Leading enzyme producer targets growth markets
Report Definitions
Data parameters and report definitions
Focus on fragrances
Manufacturers use fragrances to add value
Innovations in fragrance technologies
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.