Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food Company Profile

December 2020

Yili is the largest company in packaged food in China, supported by its strong presence in dairy. The company tops the list for milk and yoghurt, and achieves robust growth in milk alternatives and baby food. However, it faces direct competition with Mengniu and challenges from emerging players. To reinforce leadership, Yili innovates frequently and explores market opportunities in Southeast Asia.

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Overview:

Euromonitor International's report on Inner Mongolia Yili Industrial Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Inner Mongolia Yili Industrial Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inner Mongolia Yili Industrial Group Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Inner Mongolia Yili Industrial Group Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Introduction

Scope
Executive summary

State of Play

Top companies at a glance
Yili ’s global footprint
Company overview
Yili category overview

Exposure to Future Growth

Impact of Coronavirus on Yili

Competitive Positioning

Great overlap with Mengniu
Yili wins dairy at home while Mengniu enjoys greater overseas presence

Dairy

Yili presence in dairy
Enhance premium brands: Ambrosial in yoghurt
Enhance premium brands: Satine in milk
Seize the emerging cheese market

Beyond Dairy Products

Explore milk alternatives with Plant Selected
Build up s oft drinks portfolio with Yiran

Key Findings

Key findings

Appendix

Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
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