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Inner Mongolia Yili Industrial Group Co Ltd in Packaged Food

January 2020

Yili is China’s largest company in packaged food and dairy, and offers a wide range of dairy products and specialises in yoghurt and milk. Mengniu is the main competitor which shares a highly similar portfolio. Yili is innovative in dairy and baby food to strengthen its current position. The company also expands to soft drinks to be a general provider of healthy food.

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Overview:

Euromonitor International's report on Inner Mongolia Yili Industrial Group Co Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Inner Mongolia Yili Industrial Group Co Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Inner Mongolia Yili Industrial Group Co Ltd.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Inner Mongolia Yili Industrial Group Co Ltd provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Introduction

Executive summary (1)

State of Play

Top companies at a glance
Yili’s global footprint
Company overview
Yili brands at a glance

Competitive Positioning

Yili achieves company share increase
Mengniu sees the greatest overlap with Yili
Yili wins in domestic business and Mengniu expands overseas

Dairy and Milk Alternatives

Yili’s presence in dairy
Innovation in yoghurt
Expanding into fresh milk

Baby Food

Milk formula in China is going premium
Yili focuses on premium milk formula

Category Expansion

Sunrelas aims for RTD coffee
Yiran and inikin to enter bottled water

Key Findings

Executive summary (2)

Appendix

Projected company sales FAQs (1)
Projected company sales FAQs (2)
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