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Strategy Briefing

Innovation Airline Trends: Advancing the Airline Industry

13 pages, Nov 2014

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In an era of intense competition and a challenging environment surrounding the airline industry, companies are seeking new ways to gain an advantage through innovation. Technology and creativity are driving such innovations, which span across a number of categories, including seating, catering, convenience, themed experiences, check-in experiences, comfort, entertainment and connectivity. Various airlines and design companies are at the forefront of these developments.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Next stage innovation for airlines

Having gone through challenging times as an industry, airlines are capitalising on new technologies to deliver the best possible experience and will continue to innovate by improving seating and catering, convenience, comfort and the check-in process, and even by creating business-focused flights.

On-board customer experience

Passenger comfort is at the heart of innovation on-board. Whether in economy class or premium, airlines are aiming to deliver the best service to passengers. From better catering to sound and light innovation, airlines are finding new ways to satisfy customer demands.

Technology is key

Mobile integration has become essential, as passengers spend most of their time connected via their mobile devices. Technology is also being used across the board to facilitate boarding and to enhance the overall flying experience.

Personalisation makes inroads

There is a clear shift towards personalisation, whereby airlines are aiming to create a one-on-one experience, especially for premium customers, and this is key to the future of the airline industry.

Speed and efficiency define passenger experience

Airlines are focusing on speed and efficiency to smooth the flying experience. Passengers can now check-in more easily via a variety of tools introduced by airlines.

Cutting edge design boosts brand image

Airlines are also seeking to create cutting edge cabin designs to embellish the interiors of aircraft in order to add a luxury edge to the travel experience and boost their image and equity.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Euromonitor International

Euromonitor International

Megatrends

Strategy Briefing

Innovation Airline Trends: Advancing the Airline Industry

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Next stage innovation for airlines

On-board customer experience

Technology is key

Personalisation makes inroads

Speed and efficiency define passenger experience

Cutting edge design boosts brand image

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Leading On-board Innovations

Categories in on-board innovation

Seating and catering

Convenience

Business on-board

Brand involvement

Check-in

Comfort

Entertainment and connectivity

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Strategy Briefing

Innovation Airline Trends: Advancing the Airline Industry

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Next stage innovation for airlines

On-board customer experience

Technology is key

Personalisation makes inroads

Speed and efficiency define passenger experience

Cutting edge design boosts brand image

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Leading On-board Innovations

Categories in on-board innovation

Seating and catering

Convenience

Business on-board

Brand involvement

Check-in

Comfort

Entertainment and connectivity

Why buy this report?

Want to find out more about this report?

Recently Viewed

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