The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreNov 2014
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In an era of intense competition and a challenging environment surrounding the airline industry, companies are seeking new ways to gain an advantage through innovation. Technology and creativity are driving such innovations, which span across a number of categories, including seating, catering, convenience, themed experiences, check-in experiences, comfort, entertainment and connectivity. Various airlines and design companies are at the forefront of these developments.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Having gone through challenging times as an industry, airlines are capitalising on new technologies to deliver the best possible experience and will continue to innovate by improving seating and catering, convenience, comfort and the check-in process, and even by creating business-focused flights.
Passenger comfort is at the heart of innovation on-board. Whether in economy class or premium, airlines are aiming to deliver the best service to passengers. From better catering to sound and light innovation, airlines are finding new ways to satisfy customer demands.
Mobile integration has become essential, as passengers spend most of their time connected via their mobile devices. Technology is also being used across the board to facilitate boarding and to enhance the overall flying experience.
There is a clear shift towards personalisation, whereby airlines are aiming to create a one-on-one experience, especially for premium customers, and this is key to the future of the airline industry.
Airlines are focusing on speed and efficiency to smooth the flying experience. Passengers can now check-in more easily via a variety of tools introduced by airlines.
Airlines are also seeking to create cutting edge cabin designs to embellish the interiors of aircraft in order to add a luxury edge to the travel experience and boost their image and equity.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.