Innovation Airline Trends: Advancing the Airline Industry

Next stage innovation for airlines

Having gone through challenging times as an industry, airlines are capitalising on new technologies to deliver the best possible experience and will continue to innovate by improving seating and catering, convenience, comfort and the check-in process, and even by creating business-focused flights.

On-board customer experience

Passenger comfort is at the heart of innovation on-board. Whether in economy class or premium, airlines are aiming to deliver the best service to passengers. From better catering to sound and light innovation, airlines are finding new ways to satisfy customer demands.

Technology is key

Mobile integration has become essential, as passengers spend most of their time connected via their mobile devices. Technology is also being used across the board to facilitate boarding and to enhance the overall flying experience.

Personalisation makes inroads

There is a clear shift towards personalisation, whereby airlines are aiming to create a one-on-one experience, especially for premium customers, and this is key to the future of the airline industry.

Speed and efficiency define passenger experience

Airlines are focusing on speed and efficiency to smooth the flying experience. Passengers can now check-in more easily via a variety of tools introduced by airlines.

Cutting edge design boosts brand image

Airlines are also seeking to create cutting edge cabin designs to embellish the interiors of aircraft in order to add a luxury edge to the travel experience and boost their image and equity.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment