Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Strategy Briefing

Innovation Centring on Consumer Need to Drive Growth in Home Care

29 pages, Mar 2012

US$2,000

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The economic downturn proved challenging for home care, with cheaper brands offering strong innovations at lower prices triggering a round of price promotion, making it difficult to drive value growth. Consumer demand in emerging markets is increasingly reflecting that of developed markets as they seek more specialised products. Going forward, brands perceived as good value for money, with a regionally diverse presence, are expected to drive strong growth.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Want to find out more about this report?

Request more information

Introduction

Key points

Economic downturn challenge home care

Limited M&A activities in home care

Beauty and personal care offers stronger prospects

Companies adopt strategies to ease pressure on operating margin

Interesting developments despite the challenges in home care

Driving Growth in the Stagnant Developed Markets

Fierce price competition

Product development does not ensure market share growth

Procter & Gamble loses, while Henkel gain market share in US LC

Private label gains in the US but loses in the UK

Private label offers greater savings in the US

Discounted private label product offerings in Spain

Brands offering better value for money to do well in the long run

Beating Competition in the Attractive Emerging Markets

Emerging markets to drive growth

Other emerging markets offer room for growth

Leaders' performances highlight importance of emerging markets

Latin America: Strong impetus to growth in 2010

Rising income lead to increase demand for household items

Health awareness helps stimulate home care sales

Customising products to local environmental conditions

Domestic players put up strong competitive barriers

Market penetration pose a challenge in emerging markets

Acquisition of local brands to help access local markets

Recommendations

Innovation key in driving growth in home care

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Innovation Centring on Consumer Need to Drive Growth in Home Care

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Key points

Economic downturn challenge home care

Limited M&A activities in home care

Beauty and personal care offers stronger prospects

Companies adopt strategies to ease pressure on operating margin

Interesting developments despite the challenges in home care

Driving Growth in the Stagnant Developed Markets

Fierce price competition

Product development does not ensure market share growth

Procter & Gamble loses, while Henkel gain market share in US LC

Private label gains in the US but loses in the UK

Private label offers greater savings in the US

Discounted private label product offerings in Spain

Brands offering better value for money to do well in the long run

Beating Competition in the Attractive Emerging Markets

Emerging markets to drive growth

Other emerging markets offer room for growth

Leaders' performances highlight importance of emerging markets

Latin America: Strong impetus to growth in 2010

Rising income lead to increase demand for household items

Health awareness helps stimulate home care sales

Customising products to local environmental conditions

Domestic players put up strong competitive barriers

Market penetration pose a challenge in emerging markets

Acquisition of local brands to help access local markets

Recommendations

Innovation key in driving growth in home care

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports