Innovation Centring on Consumer Need to Drive Growth in Home Care

Introduction

Key points

Economic downturn challenge home care

Limited M&A activities in home care

Beauty and personal care offers stronger prospects

Companies adopt strategies to ease pressure on operating margin

Interesting developments despite the challenges in home care

Driving Growth in the Stagnant Developed Markets

Fierce price competition

Product development does not ensure market share growth

Procter & Gamble loses, while Henkel gain market share in US LC

Private label gains in the US but loses in the UK

Private label offers greater savings in the US

Discounted private label product offerings in Spain

Brands offering better value for money to do well in the long run

Beating Competition in the Attractive Emerging Markets

Emerging markets to drive growth

Other emerging markets offer room for growth

Leaders' performances highlight importance of emerging markets

Latin America: Strong impetus to growth in 2010

Rising income lead to increase demand for household items

Health awareness helps stimulate home care sales

Customising products to local environmental conditions

Domestic players put up strong competitive barriers

Market penetration pose a challenge in emerging markets

Acquisition of local brands to help access local markets

Recommendations

Innovation key in driving growth in home care

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