Innovation in Decorative Paint

Consumers are increasingly concerned with health and wellness, and want to make their homes safer. Products with fungicidal, anti-bacterial or antiseptic qualities,  that absorb pollutants or are “allergy-friendly” are proliferating.

In emerging markets, price remains the key factor in the purchasing decisions of the bulk of consumers, with value-added products of appeal to a small, but growing, segment of the market.

A return to heritage, tradition and craftsmanship has been a feature of the recession in many markets, and this is also having an impact in home paint, with some brands emphasising their heritage.

Smartphone apps are playing an increasingly important role in the marketing of home paint, as manufacturers seek to provide consumers with decorating advice and information about their brands “at their fingertips”.

Housing market turnover has a strong positive correlation with sales of home paint. In the US market, an incipient housing recovery is fuelling demand for paint and making consumers more receptive to value-added products.

With consumer confidence in Western Europe extremely weak, value is increasingly a top priority for many consumers. Private label and multifunctional offerings are benefiting from this.

Affluent consumers in emerging markets are exhibiting an increased interest in purchasing “green” products.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment