Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Strategy Briefing

Innovation in Decorative Paint

May 2013

US$1,200

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Factors such as health and wellness, the environment, convenience, nostalgia and technology are playing an increasingly important role in the global home paint market. Many emerging market consumers now have more money to spend and are becoming increasingly urbanised and Westernised in their tastes, while the impact of the “Great Recession” lingers on in many developed economies, where value for money is a priority for many.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumers are increasingly concerned with health and wellness, and want to make their homes safer. Products with fungicidal, anti-bacterial or antiseptic qualities, that absorb pollutants or are “allergy-friendly” are proliferating.

In emerging markets, price remains the key factor in the purchasing decisions of the bulk of consumers, with value-added products of appeal to a small, but growing, segment of the market.

A return to heritage, tradition and craftsmanship has been a feature of the recession in many markets, and this is also having an impact in home paint, with some brands emphasising their heritage.

Smartphone apps are playing an increasingly important role in the marketing of home paint, as manufacturers seek to provide consumers with decorating advice and information about their brands “at their fingertips”.

Housing market turnover has a strong positive correlation with sales of home paint. In the US market, an incipient housing recovery is fuelling demand for paint and making consumers more receptive to value-added products.

With consumer confidence in Western Europe extremely weak, value is increasingly a top priority for many consumers. Private label and multifunctional offerings are benefiting from this.

Affluent consumers in emerging markets are exhibiting an increased interest in purchasing “green” products.

For more information see here

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

Want to find out more about this report?

Request more information

Introduction

Scope

Key Findings

Key findings

Industry Overview

US recovery boosts global growth in decorative paint

Akzo Nobel NV remains in a strong leading position

Innovation Drivers

Lead paint: A case study in global change and inertia

The drive to innovate versus marketplace realities

Certification can be a competitive advantage

EU environmental regulations are onerous for paint manufacturers

Health

Paint makers attempt to tap into health issues

Dulux Forest Breath seeks to tap air quality concerns in China

Product safety and environmental awareness grow in importance

Allergy-friendly Valspar Plus appeals to the health conscious

Anti-bacterial paint taps into Indian family values

Evolve: Stretching claims in the name of marketing

Environment

Eco-paint for the price-conscious German consumer

(Green) value a priority for cautious Australian consumers

Sustainability in packaging to address growing eco-awareness

Easy-open pouches launched in the UK and France

Increased use of recycled materials in both paint and packaging

Convenience

Convenience grows in importance in some emerging markets

Can multifunctionality re-energise growth in sluggish markets?

2-in-1 offers value to price sensitive emerging market consumers

For the time poor, convenience is key

Weak housing markets force paint makers to get creative

Small is beautiful in France

Technology

Ubiquitous internet increases price pressure on retailers

Brands rush to jump on the app bandwagon

Utilising technology to build a better brand in South Africa

Space-age heat protection is cool in Thailand

Jotashield Extreme rides to rescue of sweltering urban Turkey

Nostalgia

Seeking comfort in nostalgia in alcoholic drinks and foodservice

Recession amplifies the retro effect in paint

Conclusions

Report Definitions

Data parameters

Product category definitions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Innovation in Decorative Paint

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumers are increasingly concerned with health and wellness, and want to make their homes safer. Products with fungicidal, anti-bacterial or antiseptic qualities, that absorb pollutants or are “allergy-friendly” are proliferating.

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key Findings

Key findings

Industry Overview

US recovery boosts global growth in decorative paint

Akzo Nobel NV remains in a strong leading position

Innovation Drivers

Lead paint: A case study in global change and inertia

The drive to innovate versus marketplace realities

Certification can be a competitive advantage

EU environmental regulations are onerous for paint manufacturers

Health

Paint makers attempt to tap into health issues

Dulux Forest Breath seeks to tap air quality concerns in China

Product safety and environmental awareness grow in importance

Allergy-friendly Valspar Plus appeals to the health conscious

Anti-bacterial paint taps into Indian family values

Evolve: Stretching claims in the name of marketing

Environment

Eco-paint for the price-conscious German consumer

(Green) value a priority for cautious Australian consumers

Sustainability in packaging to address growing eco-awareness

Easy-open pouches launched in the UK and France

Increased use of recycled materials in both paint and packaging

Convenience

Convenience grows in importance in some emerging markets

Can multifunctionality re-energise growth in sluggish markets?

2-in-1 offers value to price sensitive emerging market consumers

For the time poor, convenience is key

Weak housing markets force paint makers to get creative

Small is beautiful in France

Technology

Ubiquitous internet increases price pressure on retailers

Brands rush to jump on the app bandwagon

Utilising technology to build a better brand in South Africa

Space-age heat protection is cool in Thailand

Jotashield Extreme rides to rescue of sweltering urban Turkey

Nostalgia

Seeking comfort in nostalgia in alcoholic drinks and foodservice

Recession amplifies the retro effect in paint

Conclusions

Conclusions

Report Definitions

Data parameters

Product category definitions

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports

Recently Viewed

Complete Catalogue

Strategy Reports

Country Reports