Single-person households shows the fastest growth in the world. The food industry has innovated products with packaging targeting single-person household consumers. In addition, retailers and foodservice channels are also trying to develop single-serve food packaging to avoid packaging waste as sustainability trends become widespread.
Among household types, single-person households show the fastest growth in the world. As young generations and seniors are both less dependent on their families, their lifestyles have also changed. The food industry has innovated with product packaging that targets single-person household consumers.
In targeting single-person households, food pack size has become smaller and smaller for single-serve portions. Reduced pack size and convenient packaging is mainstream in entire food packaging industry.
Millennials and Generation Z tend to seek instant and self satisfaction when spending on food. In addition, consumer groups who does not care about price for their satisfaction, food packaging and design looking good is considered an important factor as well as food taste and quality.
Seniors who can afford to enjoy their life with high incomes are considered a big potential consumer group. Senior consumers living alone are likely to pay more to get rid of inconvenience when choosing food.
Young generations finding it hard to make a living consider saving time and cost more important than higher meal quality. Thus, snacking and eating meals become blurred, and on-the-go formats are a key trend among the young generation of single-person households.
Retailers and foodservice channels are also aiming to target single-person households, but increasing waste from food packaging is a key concern for sustainability, thus they are responding to this to attract conscious consumers.
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