The soft drinks market saw continued innovation in 2019, heavily characterised by the growing importance of natural wellness, the blurring of consumption occasions and sustainability. While these trends influenced the industry before 2019, recent product launches have shown that they are becoming truly global, extending far beyond the most developed markets. In some regions, manufacturers are also finding new ways to offer premium versions of drinks that cater to consumers’ evolving tastes.
This report comes in PPT.
A short/mid-term public health crisis is likely to trigger a steep recession in Q2-Q4 2020. Consumers can be expected to trade down to private label options and value channels in many categories. Independent foodservice outlets will struggle to stay in business. Familiar retail brands are likely to be prioritised as consumers maximise value.
For large global brand owners, the short-term product pipeline is likely to be delayed as trade/marketing spend is cut and/or reallocated to core, high-margin products. Insurgent SME producers, which took share in recent years, are now likely to face much tighter credit markets and potential supply challenges.
The pandemic will create long-term changes in how consumers approach health and safety. Natural, nutrient-dense food and beverage ingredients that promote immune support could emerge as a new area of functional demand. Packaging and ingredient safety will be key, with a new focus on sanitation and supply chain transparency.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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