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Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

45 pages, Jun 2018

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while demanding the best for their pets. With a larger number of brands, local players becoming more competitive and private label tapping into niche trends, this report assesses recent developments in different markets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Innovation has been key in drivinggrowth

While pet parents continue humanising their pets, innovation has drivenforward the industry with enticing products, designed more to pleasehumans.

Increasing levels of segmentation

Breaking out products by breed, by age and by lifestyle has been key tomaintaining consumers’ interest and driving growth.

Premiumisation still a globalstrategy

Better quality products with functional ingredients, added functionalityand novel proteins has been a key selling point, particularly asconsumers trade up from mid-price offerings.

National identities play into petcare

Similar to human food, the national element in tandem with locally sourcedingredients has been an important USP.

New textures and formats

There is life beyond extruded; new methods are gaining traction inmany markets around the world as consumers look for new, less refinedand processed products that naturally preserve nutrients.

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Introduction

Scope

Key findings

Overview

Regional diversity

Small dogs at the heart of segmentation…

…but cats are gaining the upper hand as attitudes shift

Chinese pet population is a boon for the industry

Global premiumisation still driving the industry

Reinventing Premiumisation

The evolution of premium

Premiumisation in Mexico: Neovia

Premiumisation in Mexico: grupo Acuario Llomas

Premiumisation drives local manufacturers in China

China: good prospects for Rongxi

Brazilian local players exploit natural to boost premiumisation

Premier Pet introduces premium offering

Private label premiumisation in Norway

Private label in Germany: betting on “wild” diets

Segmentation

Breed and lifestyle

Increasing segmentation in the Czech Republic

Japan shifts

Senior pets provide fertile ground for innovation

Segmentation is key for national players

Wet categories attract investment in Brazil

Leading Brazilian manufacturers expand to wet food…

…as well as national ones

National and Locally Sourced

Provenance and local sourcing: A key strategy

“Made in Norway” drives shares

From Canada directly to the world

Germany

Domestic and local positioning in Finland

Food Processes and Textures

Beyond extruded

Cold pressed

Gently baked

Freeze-dried and air-dried

Purée, liquid and paste

Purée and hand feeding

Soups and broths as new textures

Conclusions

In conclusion

Why buy this report?

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Megatrends

Strategy Briefing

Innovation in Pet Food: Premiumisation and Segmentation

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Innovation has been key in drivinggrowth

Increasing levels of segmentation

Premiumisation still a globalstrategy

National identities play into petcare

New textures and formats

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Overview

Regional diversity

Small dogs at the heart of segmentation…

…but cats are gaining the upper hand as attitudes shift

Chinese pet population is a boon for the industry

Global premiumisation still driving the industry

Reinventing Premiumisation

The evolution of premium

Premiumisation in Mexico: Neovia

Premiumisation in Mexico: grupo Acuario Llomas

Premiumisation drives local manufacturers in China

China: good prospects for Rongxi

Brazilian local players exploit natural to boost premiumisation

Premier Pet introduces premium offering

Private label premiumisation in Norway

Private label in Germany: betting on “wild” diets

Segmentation

Breed and lifestyle

Increasing segmentation in the Czech Republic

Japan shifts

Senior pets provide fertile ground for innovation

Segmentation is key for national players

Wet categories attract investment in Brazil

Leading Brazilian manufacturers expand to wet food…

…as well as national ones

National and Locally Sourced

Provenance and local sourcing: A key strategy

“Made in Norway” drives shares

From Canada directly to the world

Germany

Domestic and local positioning in Finland

Food Processes and Textures

Beyond extruded

Cold pressed

Gently baked

Freeze-dried and air-dried

Purée, liquid and paste

Purée and hand feeding

Soups and broths as new textures

Conclusions

In conclusion

Why buy this report?

Want to find out more about this report?

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