The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2018
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As pet food becomes increasingly competitive, innovation is key to standing out. Manufacturers need to stay on top of their game in order to surprise and entice consumers who are increasingly savvy, picky and, in many cases, price sensitive, while demanding the best for their pets. With a larger number of brands, local players becoming more competitive and private label tapping into niche trends, this report assesses recent developments in different markets.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
While pet parents continue humanising their pets, innovation has drivenforward the industry with enticing products, designed more to pleasehumans.
Breaking out products by breed, by age and by lifestyle has been key tomaintaining consumers’ interest and driving growth.
Better quality products with functional ingredients, added functionalityand novel proteins has been a key selling point, particularly asconsumers trade up from mid-price offerings.
Similar to human food, the national element in tandem with locally sourcedingredients has been an important USP.
There is life beyond extruded; new methods are gaining traction inmany markets around the world as consumers look for new, less refinedand processed products that naturally preserve nutrients.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.