Following the growing need for vegan and vegetarian products and the success of milk alternatives, dairy players have started to extend into plant-based yoghurts. New formats, ingredients, improved texture, flavour, and additional health benefits such as higher probiotic or fibre content, encourage consumers to reach out for plant-based alternatives instead of, or in an addition to their dairy-based counterparts.
The US is the biggest contributor to the free-from dairy yoghurt market’s forecast growth, followed by France and Italy. The US and the UK see the most of innovation in terms of ingredients, health benefits, flavours, packaging formats, or bringing nostalgic positioning to consumers.
Oatly continues to dominate, expand and grow its network of grocery retailers and foodservice outlets around the globe. The brand started with oat-based milk alternatives, which closely resemble the taste of cows’ milk, and soon became the go-to plant alternative of choice for coffee shops. Its success in Europe spread into the US in 2018, and has gone beyond milk to include yoghurt and ice cream.
The innovation in plant-based yoghurt is driven by the use of ingredients that possess health benefits beyond gut and digestive health. Coconut is one such. Its unique properties and similarities to human milk contribute to healthy weight, immune support, coupled with antifungal, antiviral and antibacterial properties.
The make-at-home yogurt kit is an innovative approach to plant-based yogurt and provides consumers with a personalised experience to create the product themselves. The kits, with glass jars, invoke nostalgic memories of childhood and give authenticity and ownership to the consumer.
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