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Strategy Briefing

Innovation Opportunities in Indulgence Products

39 pages, Dec 2013

US$1,200

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumers want it all and want it now. Tasty is good. Healthy and tasty is better. Healthy, tasty, portable and tailored to specific occasions is best. Price is an issue in the current economic climate, but consumers will compromise for the added value offered by the best novelties. This is why indulgence food manufacturers are developing products that provide guilt-free flavoured-enriched sensations for every consumption occasion.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Indulgence products on their own are not enough

Nowadays, consumers consider indulgence properties on their own to be insufficient to pay a price premium. An indulgence product needs to cater to specific snacking occasions, must offer value for money, be low in calories and attract the attention of buyers through flavour experimentation.

New snacking occasions open path to commercial success

Indulgence product manufacturers are responding to these demands by introducing products that are adapted to specific snacking occasions. Examples include the introduction of biscuits that are to be consumed during or immediately after breakfast. Other innovations designed to cater for specific snacking occasions include products that can be consumed during school breaks. This is proving very popular among children who have little or no time for breakfast and are happy to consume nutritious indulgence products that supplement their daily diet.

Moving on from the mass market to premium snacking

As part of this need to cater for different consumer needs, premium indulgence product manufacturers are introducing new lines that target teenage snacking. Snacking on premium chocolate tends to be limited among teenagers, who mostly consume mass-market brands. Lindt’s introduction in early 2013 of a new product line under the label “Hello my Name is” in Austria is an example of this new trend.

Small feels good

The need to reduce calorie intake, alongside increasing demand for low-priced products, is driving demand for portion control formats. This trend is underpinning sales of bite-size chocolate in more mature markets. Bite-size formats can be shared with friends and do not need to be eaten in one go, allowing consumption to be spread over time. Nestlé’s introduction of Kit Kat Mini in 2012 in the Spanish market is an example of this trend.

What this report includes

Top-level strategic analysis of how major consumer trends will influence global markets
Consumer insight
Impact across all relevant consumer markets
Unique graphics and case studies
Key market snapshots
Accompanying presentation to synthesise main findings

Why buy this report

Identify factors driving change now and in the future
Understand motivation
Forward-looking outlook
Briefings and presentation should provoke lively discussion at senior level
Take a step back from micro trends
Get up to date estimates and comment

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Introduction

Scope

Objectives of global briefing

Key findings (1)

Key findings (2)

Creating Snack Times

One consumer, one more snacking occasion

Belvita biscuits thrive on breakfast occasions

McVitie’s mounts a response

New entrants need to up their game

School break occasions for children

Premium snacking opportunity for teenagers

Moving from breakfast to after-lunch snacking

Pastries: Indulgence on the go for younger consumers

First portable fruit snack in Peru

Snack opportunities for Easter celebrations

Guilt-free Indulgence

Guilt-free indulgence takes weight off consumers’ shoulders

Smaller size gives larger market share to Kit Kat

Portion control: The way out for Huesitos?

Strong case for reduced fat crisps

Snickers joins battle against obesity

Probiotic chocolate: Healthy and low-calorie snack

Private label jumps on the sugar-free bandwagon

Portion control for barbecue occasions

Stevia gives healthy edge to boiled sweets

Flavour Experimentation

Taste is first and foremost requirement for indulgence success

Paprika: A German classic

Women (or men): Stay away from my snack

Coconuts in your ice cream

Leveraging the Oreo brand in ice cream

Sugar in chocolate or chocolate in sugar?

Ketchup flavour to attract younger consumers

Swiss consumers’ healthy experimentation with fruit flavours

Colombian brownies wrapped in hard chocolate

Recommendations

Four lessons to succeed

Why buy this report?

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Megatrends

Strategy Briefing

Innovation Opportunities in Indulgence Products

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Indulgence products on their own are not enough

New snacking occasions open path to commercial success

Moving on from the mass market to premium snacking

Small feels good

What this report includes

Why buy this report

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of global briefing

Key findings (1)

Key findings (2)

Creating Snack Times

One consumer, one more snacking occasion

Belvita biscuits thrive on breakfast occasions

McVitie’s mounts a response

New entrants need to up their game

School break occasions for children

Premium snacking opportunity for teenagers

Moving from breakfast to after-lunch snacking

Pastries: Indulgence on the go for younger consumers

First portable fruit snack in Peru

Snack opportunities for Easter celebrations

Guilt-free Indulgence

Guilt-free indulgence takes weight off consumers’ shoulders

Smaller size gives larger market share to Kit Kat

Portion control: The way out for Huesitos?

Strong case for reduced fat crisps

Snickers joins battle against obesity

Probiotic chocolate: Healthy and low-calorie snack

Private label jumps on the sugar-free bandwagon

Portion control for barbecue occasions

Stevia gives healthy edge to boiled sweets

Flavour Experimentation

Taste is first and foremost requirement for indulgence success

Paprika: A German classic

Women (or men): Stay away from my snack

Coconuts in your ice cream

Leveraging the Oreo brand in ice cream

Sugar in chocolate or chocolate in sugar?

Ketchup flavour to attract younger consumers

Swiss consumers’ healthy experimentation with fruit flavours

Colombian brownies wrapped in hard chocolate

Recommendations

Four lessons to succeed

Why buy this report?

Want to find out more about this report?

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