Consumers want it all and want it now. Tasty is good. Healthy and tasty is better. Healthy, tasty, portable and tailored to specific occasions is best. Price is an issue in the current economic climate, but consumers will compromise for the added value offered by the best novelties. This is why indulgence food manufacturers are developing products that provide guilt-free flavoured-enriched sensations for every consumption occasion.
Nowadays, consumers consider indulgence properties on their own to be insufficient to pay a price premium. An indulgence product needs to cater to specific snacking occasions, must offer value for money, be low in calories and attract the attention of buyers through flavour experimentation.
Indulgence product manufacturers are responding to these demands by introducing products that are adapted to specific snacking occasions. Examples include the introduction of biscuits that are to be consumed during or immediately after breakfast. Other innovations designed to cater for specific snacking occasions include products that can be consumed during school breaks. This is proving very popular among children who have little or no time for breakfast and are happy to consume nutritious indulgence products that supplement their daily diet.
As part of this need to cater for different consumer needs, premium indulgence product manufacturers are introducing new lines that target teenage snacking. Snacking on premium chocolate tends to be limited among teenagers, who mostly consume mass-market brands. Lindt’s introduction in early 2013 of a new product line under the label “Hello my Name is” in Austria is an example of this new trend.
The need to reduce calorie intake, alongside increasing demand for low-priced products, is driving demand for portion control formats. This trend is underpinning sales of bite-size chocolate in more mature markets. Bite-size formats can be shared with friends and do not need to be eaten in one go, allowing consumption to be spread over time. Nestlé’s introduction of Kit Kat Mini in 2012 in the Spanish market is an example of this trend.
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