Innovation Opportunities in Indulgence Products

Indulgence products on their own are not enough

Nowadays, consumers consider indulgence properties on their own to be insufficient to pay a price premium. An indulgence product needs to cater to specific snacking occasions, must offer value for money, be low in calories and attract the attention of buyers through flavour experimentation.

New snacking occasions open path to commercial success

Indulgence product manufacturers are responding to these demands by introducing products that are adapted to specific snacking occasions. Examples include the introduction of biscuits that are to be consumed during or immediately after breakfast. Other innovations designed to cater for specific snacking occasions include products that can be consumed during school breaks. This is proving very popular among children who have little or no time for breakfast and are happy to consume nutritious indulgence products that supplement their daily diet.

Moving on from the mass market to premium snacking

As part of this need to cater for different consumer needs, premium indulgence product manufacturers are introducing new lines that target teenage snacking. Snacking on premium chocolate tends to be limited among teenagers, who mostly consume mass-market brands. Lindt’s introduction in early 2013 of a new product line under the label “Hello my Name is” in Austria is an example of this new trend.

Small feels good

The need to reduce calorie intake, alongside increasing demand for low-priced products, is driving demand for portion control formats. This trend is underpinning sales of bite-size chocolate in more mature markets. Bite-size formats can be shared with friends and do not need to be eaten in one go, allowing consumption to be spread over time. Nestlé’s introduction of Kit Kat Mini in 2012 in the Spanish market is an example of this trend.

What this report includes

• Top-level strategic analysis of how major consumer trends will influence global markets
• Consumer insight
• Impact across all relevant consumer markets
• Unique graphics and case studies
• Key market snapshots
• Accompanying presentation to synthesise main findings

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment