The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJan 2017
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With greater awareness of the health benefits of breast milk, milk formula manufacturers, in an attempt to resemble its composition, are focusing on nutritional science as a key driver of innovation. This global briefing will delve into the key functional ingredients used to fortify milk formula, reviewing some of the latest research. It will also investigate the performance of organic and special baby milk formula across developed and emerging/developing countries, analysing key trends and grow
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
HW milk formula, valued at USD46.0 billion, stands out as one of the most important categories within HW packaged food. FF milk formula accounts for the majority of sales, with manufacturers increasingly focusing on mimicking breast milk.
Milk formula is fortified as the industry standard to properly cover the nutritional requirements of infants. The new HW feature, Focus Categories by Key Functional Ingredient, shows that although fortification with fibre (FOS/GOS) and probiotics are becoming more and more widespread, they still do not reach the status of omega 3 DHA, which was valued at USD16.7 billion globally in 2016.
The increasing desire for natural ingredients is reflected in the positive performance of organic milk formula globally. While most sales were coming from developed markets in previous years, since 2016 developing and emerging countries have stood out, fuelling the positive global performance, with China clearly leading this trend.
With higher rates of food allergies and intolerances throughout the world, there is increasing demand for lactose-free and hypoallergenic options. Even though the US remains the largest special baby milk formula market, China is the market fuelling absolute growth globally. Other developing countries, such as Saudi Arabia and Mexico, are also predicted to be key contributors in the coming years.
In the forecast period, the picture is going to be very much related to growth in emerging markets. The move from purely fortified milk formula towards brand diversification to include organic and special baby milk ranges is expected to be seen in emerging countries, following in the footsteps of the developed world.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.