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Strategy Briefing

Insight Into Functional, Organic and Special Infant Formula. Part II

Jan 2017

US$1,325

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About This Report

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With greater awareness of the health benefits of breast milk, milk formula manufacturers, in an attempt to resemble its composition, are focusing on nutritional science as a key driver of innovation. This global briefing will delve into the key functional ingredients used to fortify milk formula, reviewing some of the latest research. It will also investigate the performance of organic and special baby milk formula across developed and emerging/developing countries, analysing key trends and grow

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

FF milk formula stands out

HW milk formula, valued at USD46.0 billion, stands out as one of the most important categories within HW packaged food. FF milk formula accounts for the majority of sales, with manufacturers increasingly focusing on mimicking breast milk.

Milk formula labelled prominently as fortified with omega 3 DHA accounts for the highest sales

Milk formula is fortified as the industry standard to properly cover the nutritional requirements of infants. The new HW feature, Focus Categories by Key Functional Ingredient, shows that although fortification with fibre (FOS/GOS) and probiotics are becoming more and more widespread, they still do not reach the status of omega 3 DHA, which was valued at USD16.7 billion globally in 2016.

China fuels sales of organic milk formula

The increasing desire for natural ingredients is reflected in the positive performance of organic milk formula globally. While most sales were coming from developed markets in previous years, since 2016 developing and emerging countries have stood out, fuelling the positive global performance, with China clearly leading this trend.

High rates of allergies result in the growing potential of special baby milk formula

With higher rates of food allergies and intolerances throughout the world, there is increasing demand for lactose-free and hypoallergenic options. Even though the US remains the largest special baby milk formula market, China is the market fuelling absolute growth globally. Other developing countries, such as Saudi Arabia and Mexico, are also predicted to be key contributors in the coming years.

Product diversification expected in emerging markets

In the forecast period, the picture is going to be very much related to growth in emerging markets. The move from purely fortified milk formula towards brand diversification to include organic and special baby milk ranges is expected to be seen in emerging countries, following in the footsteps of the developed world.

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Introduction

Scope

Objectives of the global briefing

Key Functional Ingredients (KFI) research methodology

Key findings

HW milk formula stands out

Organic milk formula outperforms FF and special baby milk formula

FF Milk Formula

Omegas lead the list of nutrients to fortify milk formula…

…and also are the ones seeing the fastest growth

Omegas the indisputable leader

Omega 3 DHA is key

What impact will mandatory fortification with DHA have?

What do industry experts think?

Protein and choline in the spotlight alongside DHA

New tailored lipid (OPO) gaining popularity

Milk formula lipids becoming more like breast milk lipids

Fibre fortification is growing in importance

FOS/GOS is the main fibre in milk formula

Finding inspiration from human milk oligosaccharides

Probiotic claims follow in the footsteps of omegas and fibre

Probiotics beyond digestive and immune health

Probiotic fortification to prevent allergies and colic

Inositol vs taurine: top and bottom ingredients

Exploring nutritional requirements in emerging countries

Not losing sight of approved health claims

More general claims can also work

Human milk inspires milk formula

Organic Milk Formula

Growing appetite for natural, organic ingredients

Eleva Organic is the key launch fuelling sales of organic milk formula

Hipp leads organic milk formula

US organic milk formula driven by non-GMO certification

Plum Organics to satisfy sustainability values

Sales of organic milk formula will be led by China

Turkey in the spotlight for sales of organic milk formula

Special Baby Milk Formula

Increasing potential for special baby milk formula

The battle between China and the US

N aturally lactose-free infant formula actively debated

Increased incidence of allergies benefits hypoallergenic milk formula

China to lead sales of special baby milk formula in the forecast period

Future Outlook

Organic milk formula forecast to outperform

Milk formula diversification in emerging markets

Recommendations

Key recommendations for manufacturers of milk formula

Appendix

Health and wellness product coverage

Health and wellness category definitions

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Insight Into Functional, Organic and Special Infant Formula. Part II

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

FF milk formula stands out

Milk formula labelled prominently as fortified with omega 3 DHA accounts for the highest sales

China fuels sales of organic milk formula

High rates of allergies result in the growing potential of special baby milk formula

Product diversification expected in emerging markets

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives of the global briefing

Key Functional Ingredients (KFI) research methodology

Key findings

HW milk formula stands out

Organic milk formula outperforms FF and special baby milk formula

FF Milk Formula

Omegas lead the list of nutrients to fortify milk formula…

…and also are the ones seeing the fastest growth

Omegas the indisputable leader

Omega 3 DHA is key

What impact will mandatory fortification with DHA have?

What do industry experts think?

Protein and choline in the spotlight alongside DHA

New tailored lipid (OPO) gaining popularity

Milk formula lipids becoming more like breast milk lipids

Fibre fortification is growing in importance

FOS/GOS is the main fibre in milk formula

Finding inspiration from human milk oligosaccharides

Probiotic claims follow in the footsteps of omegas and fibre

Probiotic claims follow in the footsteps of omegas and fibre

Probiotics beyond digestive and immune health

Probiotic fortification to prevent allergies and colic

Inositol vs taurine: top and bottom ingredients

Exploring nutritional requirements in emerging countries

Not losing sight of approved health claims

More general claims can also work

Human milk inspires milk formula

Organic Milk Formula

Growing appetite for natural, organic ingredients

Eleva Organic is the key launch fuelling sales of organic milk formula

Hipp leads organic milk formula

US organic milk formula driven by non-GMO certification

Plum Organics to satisfy sustainability values

Sales of organic milk formula will be led by China

Turkey in the spotlight for sales of organic milk formula

Special Baby Milk Formula

Increasing potential for special baby milk formula

The battle between China and the US

N aturally lactose-free infant formula actively debated

Increased incidence of allergies benefits hypoallergenic milk formula

China to lead sales of special baby milk formula in the forecast period

Future Outlook

Organic milk formula forecast to outperform

Milk formula diversification in emerging markets

Recommendations

Key recommendations for manufacturers of milk formula

Appendix

Health and wellness product coverage

Health and wellness category definitions

Why buy this report?

Want to find out more about this report?

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