Liying Qian Industry Manager - Tissue & Hygiene
chicago
English, Chinese
About Liying
Liying oversees Euromonitor International’s tissue and disposable hygiene research globally, as well as leading editorial strategy, client service and promoting thought leadership for this industry.
Expertise
Liying advises clients across tissue and disposable hygiene industries on the latest and most significant category shifts, as well as underlying social and economic influences and consumer lifestyles, with a special interest in clean transformation and the broader holistic wellness evolution. Liying led North American tissue and hygiene research before becoming global Industry Manager for tissue and hygiene. Prior to this, she was a financial journalist, covering merger and acquisition activity in high-demand sectors in the Midwest, the US stocks and other business news for a variety of local and global publications.
Recently Published Work
Tissue World Miami 2024
Liying Qian
As the world grapples with a new economic reality shaped by inflation, geopolitical tensions, demographic shifts and a climate crisis, understanding shifts in consumer lifestyles, value perceptions and priorities are pivotal for identifying key trends and short-term to long-term growth opportunities in consumer tissue industry.
Women’s Health: Uncovering Growth Frontiers with femtech
Liying Qian
Increased recognition of the multi-faceted health needs across women’s life-stage transitions reinforces a holistic care mindset encompassing the physical, nutritional and emotional need-state spectrum. Demand for health ownership, coupled with tech advancements, reinforces the rise of tech-driven solutions and business models that enable a more personalised approach to health management, with wearable tech at the forefront, while more advanced diagnostics and medicine delivery are on the verge of breakthroughs.
How Inflation Shapes Consumer Tissue Prospects and Value Strategies
Liying Qian
Despite the broad return of life routines following COVID-19 lockdowns and the introduction of hybrid work that underpinned the sustained growth of global retail tissue, the factors of high inflation, rising unit prices and strained supply chains cast a tale-of-two-cities spell on the category in 2022