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Local Insights: Breakfast in Kenya
Lois René Berman
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
Inclusive Beauty: Hair Care Opportunities on the African Continent
Rubab Abdoolla
Examining the key trends driving the hair care market in Sub-Saharan Africa, we will also provide insight into consumer profiles, the competitive landscape, growth drivers, and finally how industry players can capitalise on the wave of changes gaining momentum in the hair care industry.
10 Key Socioeconomic Facts About Sub-Saharan Africa
Greta Kunauskaite
The rapidly growing and young population in sub-Saharan Africa continues to see the unlocking of its unmet potential, making the region an exciting opportunity for innovations, entrepreneurs and investors.
Can Companies Afford to Overlook Informal Retail in African Markets?
Christy Tawii
Euromonitor’s research manager Christy Tawii and Doctor Beate Stiehler-Mulder from the University of Johannesburg discuss the significant role of informal retailing in Sub-Saharan Africa. Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of consumers across all income groups and are expected to continue to play a vital role in the future. This podcast will help businesses understand how to tap into this important retail sector.
Why Informal Retailers in Africa Cannot be Ignored
Christy Tawii
Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of African consumers across all income groups and are expected to continue to play a significant role in the future. Understanding informal retailing channels can assist businesses in developing a regional channel distribution strategy.
Digital Revolution and Route-to-Market Strategies Will Drive African Growth
Lois René Berman
With over a billion people, and almost 60% under the age of 25, Africa has a large consumer base that companies want to attract. Regional trends in digital technology are allowing for greater consumer access through knowledge-sharing and payment systems and tools. Capitalising on these opportunities, along with developing a well-developed route-to-market strategy, can provide exciting results for companies in the near- and long-term.