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"African Beauty" Trend Creates Opportunities for Beauty and Ingredient Players
Kauthar Jakoet
African Beauty has emerged as a robust and contemporary trend within the beauty and personal care space. Defined as a multi-dimensional concept that looks at the continent’s rich history when it comes to beauty rituals and self-expression, the trend highlights the notion that many beauty and personal care products do not address the specific needs of African consumers.
Beyond Booking: How Technology is Reshaping Travel in the Middle East and Africa
Christy Tawii
Digitalisation is revolutionising the travel and tourism industry in the Middle East and Africa. Today's tourists are seeking unique and immersive experiences, driving travel businesses to harness cutting-edge technologies to meet these evolving demands. These innovations are more than simply tools; they are redefining how travellers plan, book, and experience their journeys, thereby disrupting traditional business models.
Why Investing in E-Commerce Development in Emerging Markets Matters
Rabia Yasmeen
When it comes to e-commerce investment, emerging markets have long been overshadowed by developed countries. However, as e-commerce penetration and online sales growth rates mature in developed countries, players across the digital ecosystem are shifting focus to emerging markets.
Key Consumer Foodservice Trends for Asia Pacific, Western Europe, Latin America and The Middle East and Africa
Jeremy Roberts
Consumer foodservice was one of the industries most badly impacted by the pandemic and its slew of restrictions, recording major losses across regions. It has been recovering in most areas of the world since the pandemic, although the recovery is starting to slow, due to high inflation rates pushing up costs and eating into consumers’ disposable incomes.
East Africa - The Rising Economic Jewel of Sub-Saharan Africa
Fransua Vytautas Razvadauskas
Between 2022-2040, East Africa is predicted to record faster economic growth than sub-Saharan Africa at large and other Asian economies that are experiencing rapid industrialisation. However, like in other parts of sub-Saharan Africa, the region will still need to grapple with major challenges, including widespread poverty and political instability.
Top Three Global Consumer Trends in Sub-Saharan Africa
Anje du Plessis
Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.