Africa Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Africa.

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Video

Local Insights: Breakfast in Kenya

Lois René Berman

Lois René Berman

17 Oct 22

Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.

Article

Inclusive Beauty: Hair Care Opportunities on the African Continent

Rubab Abdoolla

Rubab Abdoolla

10 Oct 22

Examining the key trends driving the hair care market in Sub-Saharan Africa, we will also provide insight into consumer profiles, the competitive landscape, growth drivers, and finally how industry players can capitalise on the wave of changes gaining momentum in the hair care industry.

Article

10 Key Socioeconomic Facts About Sub-Saharan Africa

Greta Kunauskaite

Greta Kunauskaite

31 May 22

The rapidly growing and young population in sub-Saharan Africa continues to see the unlocking of its unmet potential, making the region an exciting opportunity for innovations, entrepreneurs and investors.

Podcast

Can Companies Afford to Overlook Informal Retail in African Markets?

Christy Tawii

Christy Tawii

14 Apr 22

Euromonitor’s research manager Christy Tawii and Doctor Beate Stiehler-Mulder from the University of Johannesburg discuss the significant role of informal retailing in Sub-Saharan Africa. Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of consumers across all income groups and are expected to continue to play a vital role in the future. This podcast will help businesses understand how to tap into this important retail sector.

Article

Why Informal Retailers in Africa Cannot be Ignored

Christy Tawii

Christy Tawii

25 Feb 22

Despite the growth of modern channels, informal retail channels continue to reflect the typical shopping habits of a large proportion of African consumers across all income groups and are expected to continue to play a significant role in the future. Understanding informal retailing channels can assist businesses in developing a regional channel distribution strategy.

Article

Digital Revolution and Route-to-Market Strategies Will Drive African Growth

Lois René Berman

Lois René Berman

9 Dec 21

With over a billion people, and almost 60% under the age of 25, Africa has a large consumer base that companies want to attract. Regional trends in digital technology are allowing for greater consumer access through knowledge-sharing and payment systems and tools. Capitalising on these opportunities, along with developing a well-developed route-to-market strategy, can provide exciting results for companies in the near- and long-term.