Alan Rownan

Alan Rownan Industry Manager - Sports and Entertainment

london

English

About Alan

Alan Rownan leads on sports and entertainment research at Euromonitor International.

Expertise

Alan leads on sports and entertainment editorial strategy, tackling topics ranging from the evolving sports sponsorship landscape to fan engagement trends across the worlds’ largest leagues and events. Alan also advises clients across the commercial spectrum of sports – providing insights to teams and leagues on emerging partnership opportunities and to brands and companies eager to maximise sports partnerships within local and global marketing strategies. Alan previously completed a master's degree in Ethics where his thesis focused on the moral implications of cheating within professional sports. He has also contributed to various national newspapers on topics ranging from mixed martial arts to golf.

Related to Services

Article

Decoding Channel Preferences in Consumer Foodservice

Mikaely Correa

Mikaely Correa

18 Apr 24

After the pandemic, despite players' expectations that circulation restrictions imposed during the crisis would stimulate consumers' desire to seek more out-of-home experiences, foodservice on-premises consumption (global value in USD current terms) has not yet returned to the levels seen in 2019 (pre-pandemic).

Article

ByteDance - TikTok’s Parent’s Financial Expansion Objectives: Where Does Union Mobile Pay Acquisition Fit?

David Zhang

David Zhang

15 Apr 24

In April 2024, ByteDance was reported to acquire Union Mobile Pay (UMP) for CNY1.4 billion (USD200 million), pending regulatory approval. ByteDance operates popular social media and commerce platforms (TikTok and Douyin). This article analyses its strategic objectives of financial expansion, and the key threats and opportunities in relation to financial industries. UMP is considered to be a key chess piece of the game.

Event

Money 20/20 Europe

Euromonitor International

Euromonitor International

RAI Amsterdam, Europaplein 24, 1078 GZ 4 Jun 24 | CET: 09:00 AM

Money20/20 Europe is home to the industry’s boldest and brightest new voices - where the money ecosystem comes together to shape what’s next for the industry.

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