Alex leads Euromonitor's travel research in the Americas region. He also serves as the Chicago lead for the new customer loyalty research group.
Alex specialises in the travel and hospitality industries, with a focus on customer loyalty. His research focuses on the evolving drivers of customer loyalty. He has written about the growth of subscription services, loyalty ecosystems, and consumer segmentation. Alex previously worked in PR strategy and completed a Fulbright fellowship in Belgium.
The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s Voice of the Consumer: Travel Survey.
Customer loyalty has become a central focus in the hospitality industries. In the Americas, hospitality providers are experimenting with subscription-based loyalty strategies. Subscriptions aim to improve customers’ experiences, drive repeat business and create brand advocates. Their clear value proposition for both customers and hospitality providers has proven critical in driving their growth.
China is a critical market for global travel. In 2019, outbound Chinese travellers spent more than USD133 billion, the second highest amount globally. A major obstacle to the global travel industry’s recovery from the pandemic has finally been removed. On 8 January 2023, China eliminated most travel restrictions following the end of its ‘zero-COVID’ policy. Read on to find out more.