Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Consumers in 2024: Uncovering Opportunities Amid Uncertainty

An Hodgson

An Hodgson

27 Nov 23

Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.

Article

Top Five Global Trends in Income and Expenditure

Jana Rude

Jana Rude

21 Nov 23

As global consumers face geopolitical uncertainty and challenges posed by rising living costs, insights into worldwide income and expenditure trends become critical to corporate strategy planning. Euromonitor International has identified the top five trends to help companies predict the purchasing power potential and spending patterns of the most important consumer segments.

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Top Global Consumer Trends 2024

Euromonitor International

Euromonitor International

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers next year.

Article

Balancing Act: Exploring Brazilian Consumers' Dual Mindset in 2024

Justinas Liuima

Justinas Liuima

13 Nov 23

Easing of inflationary pressures and looser monetary policy are expected to benefit Brazilian consumers and lift their purchasing power, although slower global economic growth will constrain faster disposable income growth in 2024. For companies, it will be key to provide good value for money for goods and services to gain customer loyalty in Brazil.

Article

Navigating the Effects of El Niño on Consumer Industries in Latin America

Jorge Zuniga

Jorge Zuniga

20 Oct 23

With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.

Article

Five Strategies for Navigating Volatile Consumer Markets

Jana Rude

Jana Rude

3 Oct 23

Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.

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