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Brand Strategies for Consumer Spending Habits in 2023

Amna Abbas

Amna Abbas

1 Jun 23

We’re almost halfway through the year, and consumers are still feeling the impact of economic uncertainties in their daily lives. Shoppers will continue to maximise the value of their purchases for the foreseeable future. In this article, you’ll see new stats on consumer spending and saving habits as well as potential brand strategies to consider that can cater to their priorities.

Article

Soft Drinks in the Americas: How Gen Z is Investing in Health

Rodrigo Mattos

Rodrigo Mattos

22 May 23

As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.

Article

Top Five Strategies to Address Future Families: In Charts

Jana Rude

Jana Rude

12 May 23

Demographic, economic, and cultural factors are reshaping the long-standing family stereotype. The family is becoming smaller, and with fewer children. Single-person and one-child homes are on the rise and must be catered to by brands. This snapshot seeks to highlight the changes in households over 2023-2040 in terms of demographic structure and income, but also lists the top five strategies to address future families.

Video

Why Megatrends Matter for Business

Isabella Milne

Isabella Milne

8 May 23

What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.

Article

Top Three Global Consumer Trends in Sub-Saharan Africa

Anje du Plessis

Anje du Plessis

5 May 23

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. This blog provides an overview of the three trends expected to have the most impact in 2023 and the implications for business in sub-Saharan Africa. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses regionally.

Article

Asia Pacific Households: In Charts

Jacques Olivier

Jacques Olivier

4 May 23

Households in Asia Pacific are experiencing major structural transformation. The growth of urban concentrated households is influencing consumption patterns, while lifestyle changes result in changing household composition from family-focused to solo-living dwellings. Reduced birth rates and the rapid increase of ageing populations also bring a new set of challenges that will impact economic growth.

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