Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Articles

Article

Cost-of-Living Crisis: How Does It Impact Companies and Consumers?

An Hodgson

An Hodgson

21 Nov 22

After decades of low inflation, economies, companies, and consumers worldwide are struggling in 2022 to cope with higher prices and the rising cost of living. The term “cost-of-living crisis” is often used to refer to the situation many of us are living through, but what does this mean, why is it happening, and how does it impact companies and consumers?

Article

Essential Items: Willingness to Pay More in Emerging or Developing Markets

Anjali Jain

Anjali Jain

21 Nov 22

Over the last few years, emerging or developing markets have steadily become important pockets of growth for consumer packaged goods companies. To grow further in these markets, this article talks about those consumers who are willing to pay more when purchasing essential items.

Article

Understanding the Southeast Asian Consumer in 2022

Sahiba Puri

Sahiba Puri

14 Nov 22

The world around us has changed rapidly in the past two years. Resilience and adaptability were tested in 2021, forcing consumers to relinquish control and embrace ambiguity. This year, consumers are taking back the reins and paving a path forward based on their passions and values.

Article

Top Three Global Trends in Income and Expenditure

Jana Rude

Jana Rude

7 Nov 22

Businesses globally are facing changes in consumer markets in the short term, owing to the rising cost of living and increasingly financially cautious consumers. Income and expenditure insights are crucial in identifying how to maintain consumer loyalty and reach increasingly frugal consumers.

Article

Revamping Digital Engagement in Fragrances

Carmen Silva

Carmen Silva

4 Nov 22

Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.

Article

Increasing Cost of Living in India: Impact on Consumers and Businesses

Anjali Jain

Anjali Jain

4 Nov 22

In this article we take a look at the impact of the cost-of-living crisis caused by the increasing prices of essential products in India, and how consumers are reacting and adapting to the situation.