Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting. This year, we did a spin off research, asking more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region.
The next billion consumers represent new diverse growth opportunities worth trillions of dollars in consumer spending across the globe. Euromonitor’s Head of Income and Expenditure, An Hodgson, provides insights into who the next billion consumers are, where they come from, and what drives their spending.
Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.