Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Videos

Video

Local Insights: Breakfast in Kenya

Lois René Berman

Lois René Berman

17 Oct 22

Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.

Video

Top Five Consumer Trends in Eastern Europe

Jana Rude

Jana Rude

29 Aug 22

Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting. This year, we did a spin off research, asking more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region.

Video

Uncovering the Next Billion Consumers

An Hodgson

An Hodgson

18 Feb 22

The next billion consumers represent new diverse growth opportunities worth trillions of dollars in consumer spending across the globe. Euromonitor’s Head of Income and Expenditure, An Hodgson, provides insights into who the next billion consumers are, where they come from, and what drives their spending.

Video

Top 10 Global Consumer Trends

Euromonitor International

Euromonitor International

17 Jan 22

Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.

Video

Are You Ready for the 2022 Consumer?

Euromonitor International

Euromonitor International

7 Jan 22

Change was the only constant over the past two years. For businesses, 2022 will bring another year that challenges their ability to meet the needs of the ever-evolving consumer.

Video

Current and Future Drivers of Asia Pacific Consumer Markets

Radhika Singal

Radhika Singal

18 Oct 21

Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.