Bleisure and Blended Options are Helping Travel Build Back Better
The ability to add leisure to a business trip – bleisure – has traditionally been an important growth opportunity in hospitality. Now, years since the pandemic first impacted travel, corporate business working policies have changed dramatically. Tighter travel budgets and new communication technologies have diminished the need to travel for work, even as the individual interest in travelling remains. A new host of flexible working models have emerged, and hospitality players are adapting.