25 Aug 21
Coronavirus (COVID-19) has exposed the short-sightedness of a city-centric approach to retailing, and many retailers now find themselves scrambling to adjust to a suburbanisation surge that was long in the making even before the pandemic. In light of this, companies should take a long, hard look at suburban retail environments when scouting potential outlet locations. It has become something of a cliché to state that the pandemic has accelerated pre-existing trends, but when it comes to US internal migration, this statement could not be more accurate. Retailers must plan for a future in which suburban consumers constitute an expanding share of their customer base if they wish to succeed in the 21st century.