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Devan is a Research Analyst primarily focused on the US tobacco and soft drinks markets and Canadian Cannabis and Tobacco markets, where she is part of the Central Project Team for Tobacco research.
Devan actively supports clients through her specialist knowledge of US tobacco regulation its primary market impact, and via her understanding of business opportunities in the North American cannabis market, and keen insight into the US soft drinks market. Prior to her career at Euromonitor, Devan worked in the related fields of economic development and marketing.
The US and Canada are arguably the most important markets in cannabis. Knowing each regions' regulatory, attitudinal, and market developments towards medical and recreational cannabis is critical to finding opportunity and understanding the future of one of the most exciting, high-growth industries. This article highlights key trends for the US and Canada drawn from Euromonitor's comprehensive cannabis reports that cover each market.
The National Restaurant Association (NRA) Show took place in Chicago from 21-24 May 2022. As the foodservice industry recovers from the challenges of the pandemic, companies are focused on innovation to drive business. The show hosted attendees from around the world and featured the latest developments in food, drinks, packaging, and technology for the restaurant industry. Euromonitor International analysts attending the show observed several key trends driving innovation.
Plant-based meat could become a real future snack staple in the US. Demand is being fuelled by millennials and Generation Z, who want high protein, low carb, on-the-go snacks. Plant-based jerky ticks the same convenience and nutritional boxes as meat jerky, while avoiding associated health risks. Customers browsing the jerky aisle for sustainable snacks could become regular purchasers of plant-based options.