Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.
Article

Digital Brand Activation in Snacks: Leveraging the Influencing Power of Consumer through “Hometainment”

Natalia Theofilopoulou

Natalia Theofilopoulou

26 Aug 21

The dramatic rise of e-commerce comes with new challenges in the snacking industry. Fewer impulse purchases and strong online competition are forcing snack brands to reconsider their typical avenues of consumer interaction and find new ways to establish consumer loyalty. To overcome these challenges, snack manufacturers should focus on digital brand activation campaigns, harnessing the influencing power of Generation Z consumers.

Article

Western Europeans Aren’t Eating as much Fresh Fish and Seafood

Anastasia Alieva

Anastasia Alieva

2 Nov 17

Global sales of fresh fish and seafood reached 102 million tonnes in 2016. With a 6% share of total global volume sales Western Europe ranked third after Asia Pacific and the Middle East and Africa (78% and 6% of global consumption,…

Video

Key Trends in Packaged Food Across Five Western European Countries

Euromonitor International

Euromonitor International

11 Oct 15

http://euromonitorintl.wistia.com/medias/6ulie20nfw?embedType=seo&videoFoam=true&videoWidth=680 Euromonitor's annual packaged food research has come to an end, and we've identified key trends in packaged food across five European…

Article

Burgers and Sushi in the Home of Camembert

Euromonitor International

Euromonitor International

4 Oct 15

Cliché or not, France has a reputation for resisting the globalisation of food habits, particularly the Americanisation of these, to perpetuate the myth of a ‘French paradox’ (below average cases of being overweight and having heart disease in spite…

Article

Lifestyle Trends Boost Consumer Interest in Gardening

Cruz del Barrio

Cruz del Barrio

29 Oct 14

Increased interest in health and wellness and environmentalism is helping to boost demand for gardening products, particularly among younger consumers. Consumers are increasingly interested in the provenance of the food they eat, a trend that has…

Article

Plant Resistance Breakthrough Could Have Implications for Western European Gardening Market

Damian Shore

Damian Shore

26 Aug 14

Dutch researchers have found a way to identify plant genes that are involved in resistance to certain insects. While this development has some potential to undermine pest control sales, it may boost the horticulture segment if consumers can be…

Latest Content

Podcast

Hallyu 2.0 and the Korean Influence on Western European Luxury

Nina Marston

Nina Marston

24 Sep 21

As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.

Article

Quick Commerce in Western Europe: Trends, Operational Models and Prospects

Maria Bogdanova

Maria Bogdanova

20 Sep 21

Quick commerce is gaining traction in Western Europe with Euromonitor International counting 30 companies currently competing on the market, most of which established in the past 10 months and is mainly focused on grocery deliveries. With consumers in the region getting accustomed to fast and ultra- fast deliveries, it is important for brands and retailers to understand the trends, operational models and prospects ahead.

Article

Electric Mobility: What’s Going to Drive the Polish EV Market?

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

17 Sep 21

By 2040, 80% of all new vehicle registrations in Poland will be electric. Consumer appetite for electric vehicles is being pushed by favourable government policies, growing supply of affordable electric vehicles, and an improving charging infrastructure, among other factors. However, with 1.5% of all new vehicle registrations being electric in 2020, Poland is still far behind major European economies such as Sweden, Norway and Demark in electrifying its vehicle fleet.

Podcast

Restarting Europe: Exploring New Trends in the Evolution of the Physical Store

Euromonitor International

Euromonitor International

10 Sep 21

This episode is the second of our new podcast series on Restarting Europe, where Food and Nutrition Research Analysts Margaux Laine and Marie Breban will dig deeper into the evolution of the physical store after the COVID-19 pandemic. The episode explores two pillars shaping the future of the store in Europe – Betting on Suburbia and Exploring New Concepts. With e-commerce further gaining advantage during extended lockdowns, can physical stores compete by betting on community-driven initiatives? Can retailers and shops extend the role of the physical store, and where does sustainability fit into this new normal?

White Paper

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Rabia Yasmeen

Rabia Yasmeen

8 Sep 21

Almost two-thirds of consumers globally used a digital wallet to buy products in a physical store or online in 2020. As this form of contactless payment gains more momentum the number of cash transactions is rapidly decreasing. This report explores how the digital wallet landscape has evolved across Europe in particular since 2020 and examines the different ways in which consumers and brands are digitalising their transactions and operations.

Event

Anuga 2021

Euromonitor International

Euromonitor International

Cologne, Germany 9 Oct 21 | CET: 10:30 AM