Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.

Editor's Choice

Latest Content

Article

Key Trends in Home and Garden: Western Europe and Asia Pacific Case Studies

Jeremy Roberts

Jeremy Roberts

2 Oct 23

Sustained high inflation has hit sales of home and garden products across most of Western Europe, as well as in many countries in the Asia Pacific region. With consumer confidence shaken by rising prices, exerting downward pressure on people’s purchasing power, shoppers are postponing purchases of big-ticket items like furniture, as they prioritise spending on daily essentials.

Article

Paris 2024 Olympic Games: Challenges and Opportunities for French Tourism

Alexander Göransson

Alexander Göransson

14 Sep 23

The Rugby Union World Cup kicked off last weekend in France, considered as a dress rehearsal for next summer’s Olympic Games in Paris. However, the expected 600,000 international visitors will dwarf in comparison to next summer’s Olympiad. The Games will bring with them many opportunities but also challenges for the French tourism industry. With a forecast global television audience of four billion, a well-executed Paris 2024 could raise the profile of France as a destination from 2025 onwards.

Article

At Shoptalk Europe 2023, Sustainability Moves to the Top of Retailers' Agendas

Marija Milasevic

Marija Milasevic

25 May 23

Shoptalk Europe, held in Barcelona, stands as the premier retail conference in Europe, bringing together brands, retailers, and industry professionals to explore topics such as retail transformation, shifting consumer behaviour, and strategies to adapt to an ever-changing business landscape.

Article

Value for Money Remains Top Priority in Polish Retail

Marija Milasevic

Marija Milasevic

16 May 23

Retail in Poland has undergone a transformation in recent years, as in most countries, starting from rising digitalisation, continuing with the COVID-19 pandemic-induced changes, the war in Ukraine and, finally, the related surge in inflation, which has affected global economies. Eastern Europe and Poland, in particular, are among the most impacted countries and stand out from other countries for rationality in spending.

Article

Vegan and Halal: Functional Equivalents, but not Inclusive

Connor  Malloy

Connor Malloy

20 Apr 23

Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.

Article

Fancy a Vermouth? Exploring Earlier Consumption Occasions in Spain

Robert Eveson

Robert Eveson

12 Apr 23

The concept of “tardeo” has become fashionable in Spain. This refers to when consumers visit bars and restaurants to socialise in the afternoon or early evening instead of later at night. Here we look at the impact of this trend on consumers, the drinks they consume, and the foodservice outlets they frequent.

;