The podcast will explore consumers preferences in the market of Eastern Europe, including the Baltics region. Are Eastern European consumers ready to prioritize sustainability in their purchase decisions?
The COVID-19 pandemic profoundly disrupted the market for meals in Germany. With foodservice largely restricted, most food spending is funneled into grocery retail and retailers are leveraging this position of strength, working with grocery delivery startups, to target consumers at home.
Am 26. September 2021 haben die Deutschen einen neuen Bundestag gewählt. Die daraus resultierende sogenannte Ampel-Koalition besteht aus der SPD, Bündnis 90 Die Grünen und der FDP. Nach 16 Jahren Merkel und der konservativen CDU/CSU-Regierung scheint das Land bereit für einen Wechsel. Die kommende Regierung verspricht nichts weniger als eine Modernisierung des Landes.
German consumers are increasingly switching from bottled water to tap water. Not only is tap water seen as the more sustainable alternative, but bottled water is becoming a more political issue. Rising competition from tap water is placing pressure on soft drinks as consumers see the increasing appeal of counter-top appliances such as SodaStream that make carbonated water at home possible.
COVID-19 has accelerated online presence and integration of digital solutions to minimise physical human contact. With an abundant pool of IT and tech graduates, well-developed digital landscape and relatively competitive wages, Central and Eastern Europe and especially Poland are being eyed by potential investors as the next Silicon Valley.
Following confirmation that German's incoming traffic light coalition plans to fully legalise adult-use cannabis and thereby create Europe's first regulated market, in its largest and most influential economy, Linda Lichtmess outlines what to expect next.