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How Global Consumer Trends Are Taking Shape in Eastern Europe
Lilija Vladykina
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.
Organic in Europe: Health, Sustainability and Price Sensitivity
Simona Bernatonyte
Organic product penetration in Europe is facing challenges, that start at the current economic uncertainty and price sensitivity, and continue through the rising popularity of various competing claims. This article discusses what should be the way forward for organic claims to appeal to consumers in Europe.
Connectivity, Smart Home and Sustainability at IFA2022 Berlin
Valeriya Sorokina
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.
Building Resilience During Economic Uncertainty in CEE
Maryna Sheremet
Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
Cannabis in Poland: Big Opportunities Come With Risks
Dmitrij Gerok
The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.
Top Five Consumer Trends in Poland
Ekaterina Tretyakova
Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. This year, more than 100 analysts with vast experience and in-depth knowledge in fmcg industries as well as in Consumer topics, cast their votes and determined what trends will be significant in Poland.