Europe Euromonitor publishes comprehensive data and analysis with five-year forecasts on products, industries, demographics and consumer lifestyles in Europe.
Article

Quick Commerce in Western Europe: Trends, Operational Models and Prospects

Maria Bogdanova

Maria Bogdanova

20 Sep 21

Quick commerce is gaining traction in Western Europe with Euromonitor International counting 30 companies currently competing on the market, most of which established in the past 10 months and is mainly focused on grocery deliveries. With consumers in the region getting accustomed to fast and ultra- fast deliveries, it is important for brands and retailers to understand the trends, operational models and prospects ahead.

Article

Electric Mobility: What’s Going to Drive the Polish EV Market?

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

17 Sep 21

By 2040, 80% of all new vehicle registrations in Poland will be electric. Consumer appetite for electric vehicles is being pushed by favourable government policies, growing supply of affordable electric vehicles, and an improving charging infrastructure, among other factors. However, with 1.5% of all new vehicle registrations being electric in 2020, Poland is still far behind major European economies such as Sweden, Norway and Demark in electrifying its vehicle fleet.

Article

Digital Brand Activation in Snacks: Leveraging the Influencing Power of Consumer through “Hometainment”

Natalia Theofilopoulou

Natalia Theofilopoulou

26 Aug 21

The dramatic rise of e-commerce comes with new challenges in the snacking industry. Fewer impulse purchases and strong online competition are forcing snack brands to reconsider their typical avenues of consumer interaction and find new ways to establish consumer loyalty. To overcome these challenges, snack manufacturers should focus on digital brand activation campaigns, harnessing the influencing power of Generation Z consumers.

Article

Plant Power in Western European Functional Beverages

Anna Ward

Anna Ward

25 Jun 21

Complexity is an increasingly important feature of the functionality trend in beverages. Widely recognised botanicals such as chamomile, while still important, are being complemented by other ingredients of plant origin that are currently less…

Article

Pandemic Confinement Creates the Perfect Backdrop for Nostalgia in Western Europe

Nina Marston

Nina Marston

23 Jun 21

Nostalgia in Western Europe had been growing in popularity over the past few years, but since the world was beset by Coronavirus (COVID-19), consumers have increasingly turned to the past to give themselves a sense of stability and manage their…

Article

世界の消費者トレンド – 東欧地域

Euromonitor International

Euromonitor International

22 Apr 21

※本記事は英語でもご覧頂けます:Global Consumer Trends in Eastern Europe ユーロモニターが発行した『2021年 世界の消費者トレンド』レポートが示すように、新型コロナウイルス(COVID-19)は消費者の行動に大きな影響を与え、企業は戦略の再調整と新たな需要への対応を迫られている。今回のパンデミックは世界的なトレンドを形成している一方、消費者の反応は地域によって違いが見られている。ユーロモニターのヴィリニュス支社の専門家チームは、前述の『2021年…

Latest Content

Podcast

Hallyu 2.0 and the Korean Influence on Western European Luxury

Nina Marston

Nina Marston

24 Sep 21

As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.

Article

Quick Commerce in Western Europe: Trends, Operational Models and Prospects

Maria Bogdanova

Maria Bogdanova

20 Sep 21

Quick commerce is gaining traction in Western Europe with Euromonitor International counting 30 companies currently competing on the market, most of which established in the past 10 months and is mainly focused on grocery deliveries. With consumers in the region getting accustomed to fast and ultra- fast deliveries, it is important for brands and retailers to understand the trends, operational models and prospects ahead.

Article

Electric Mobility: What’s Going to Drive the Polish EV Market?

Fransua Vytautas Razvadauskas

Fransua Vytautas Razvadauskas

17 Sep 21

By 2040, 80% of all new vehicle registrations in Poland will be electric. Consumer appetite for electric vehicles is being pushed by favourable government policies, growing supply of affordable electric vehicles, and an improving charging infrastructure, among other factors. However, with 1.5% of all new vehicle registrations being electric in 2020, Poland is still far behind major European economies such as Sweden, Norway and Demark in electrifying its vehicle fleet.

Podcast

Restarting Europe: Exploring New Trends in the Evolution of the Physical Store

Euromonitor International

Euromonitor International

10 Sep 21

This episode is the second of our new podcast series on Restarting Europe, where Food and Nutrition Research Analysts Margaux Laine and Marie Breban will dig deeper into the evolution of the physical store after the COVID-19 pandemic. The episode explores two pillars shaping the future of the store in Europe – Betting on Suburbia and Exploring New Concepts. With e-commerce further gaining advantage during extended lockdowns, can physical stores compete by betting on community-driven initiatives? Can retailers and shops extend the role of the physical store, and where does sustainability fit into this new normal?

White Paper

Digital Disruptors: The Global Competitive Landscape of Digital Wallets

Rabia Yasmeen

Rabia Yasmeen

8 Sep 21

Almost two-thirds of consumers globally used a digital wallet to buy products in a physical store or online in 2020. As this form of contactless payment gains more momentum the number of cash transactions is rapidly decreasing. This report explores how the digital wallet landscape has evolved across Europe in particular since 2020 and examines the different ways in which consumers and brands are digitalising their transactions and operations.

Event

Anuga 2021

Euromonitor International

Euromonitor International

Cologne, Germany 9 Oct 21 | CET: 10:30 AM