As cost of living concerns rise, value creation has become a defining feature of beauty in the UK, while digital engagement offers brands unique ways in which to connect with target consumers. Demand for sustainability remains high, with regulation leading change, while heightened awareness of mental wellbeing promotes products with ties to emotional wellness.
The past two years have seen a shift towards social purpose, with the 2020 Black Lives Matter protests heightening awareness of racial inequalities. Within beauty, racial inclusion becomes a key pillar of this, stretching beyond marketing to a demand to cater to the needs of black consumers. This has particularly resonated within hair care, where the unique needs of textured hair, such as dryness and breakage, and complex styling processes have historically been overlooked by key players.
Cosmoprof North America is the leading business-to-business beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution.
Cosmoprof Worldwide is a beauty trade show dedicated to all sectors of the beauty industry. Held from 29th April - 2nd May 2022 in Bologna, Italy. In cooperation with Cosmetica Italia, Cosmoprof Worldwide houses buyers, visionaries, beauty experts and international speakers.
The beauty and personal care industry is often listed among the top contributors to water use, water pollution and wastewater. With water security escalating in the corporate sustainability agenda, there is an increasing pressure for beauty and personal care companies to comply with regulatory standards and take a proactive approach to prioritise markets for water scarcity solutions ....
Skin care in Asia Pacific is evolving relatively quickly, with fast-changing consumer attitudes and rapid new product launches. Consumers in Asia Pacific are showing increasing desire for safety, efficacy and transparency, and demonstrating increasing preference for brands with strong clinical and laboratory backgrounds. This would indicate strong potential for brands that can justify efficacy though a series of high-function ingredients and unique technology. Besides, the online marketplace is expected to be a key battlefield for dermocosmetics brands, especially for those that aim to reach millennials and Gen-Z consumers. It’s vital for brands to adopt various digital marketing tactics to drive brand awareness and make the connection with the younger generation.
As companies around the world struggle with supply chain issues and the impact this disruption is having on inflation and consumer demand, it has become critical for companies to track online availability from a variety of perspectives to gain a more holistic understanding of supply chain performance.