Hair care was one of the weaker performing beauty and personal care categories throughout the COVID-19 pandemic. Lockdown restrictions throughout 2020-2021 altered consumer habits with fewer social occasions leading to reduced usage of styling agents and shampoo.
With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
The health and beauty industry is fast-moving and highly saturated. Understanding changing consumer opinions and the behavioural indicators behind global trends is integral to securing the success of any company or brand within the space. The insights gathered by Euromonitor International's Voice of the Consumer: Beauty Survey 2022 give a comprehensive view of how consumer preference has changed, based on different variables.
Join in-cosmetics Asia, where all areas of the cosmetics industry connect to inspire, share insights and spark potential collaborations. Celebrating excellence in the field of ingredient innovation, in-cosmetics Asia also offers high-quality education on the latest science and trends.
Fragrances, a highly sensorial category, was one of the winning beauty and personal care categories of the COVID-19 pandemic. In addition, e-commerce helped propel growth globally in 2021, but digital engagement beyond transactions will drive future momentum.
As the discourse around female empowerment and gender inclusivity widens, and greater awareness of women’s health brings further advancements in quality access and provision, implications for business are gaining traction.
Born between 1995-2009, Generation Z is coming of age alongside significant changes in the post-pandemic economy, giving rise to the Gen Z beauty consumer's tendencies for price sensitivity, individualistic expression, active participation in user-generated content, and phygital spaces. Social media and social commerce are essential to succeed with Gen Z beauty consumers.
Beautyworld Middle East is the largest international trade fair for beauty, hair, fragrances and wellbeing in the Middle East. As one of the most influential and visited beauty trade shows in the world, the show offers trade visitors the convenience of meeting exhibitors face-to-face over three days, for serious business.
Examining the key trends driving the hair care market in Sub-Saharan Africa, we will also provide insight into consumer profiles, the competitive landscape, growth drivers, and finally how industry players can capitalise on the wave of changes gaining momentum in the hair care industry.