Asian consumers define health in a number of different ways, spread across both physical and mental wellbeing. Some markets are more skewed towards one type than another; Thais’ top three definitions of health are mental wellbeing, emotional wellbeing, and getting enough sleep, while South Koreans define healthiness as the absence of disease, avoiding illness, and having a healthy immune system.
Emil Fazira, our Insights Manager - Food Asia, will be visiting Bangkok for our upcoming business breakfast which will be held in partnership with Salad Plate and Informa Markets.
The pandemic brought a timely reminder of the importance of personal hygiene, as Southeast Asian consumers flocked to stock their homes with a wider range of shower products. Three years later, the industry has witnessed this concept of cleanliness morphing into a deeper appreciation for the ingredients that comprise beauty and personal care products.
Sportswear outperformed apparel and footwear over 2017-2022. However, not all brands capitalised on this favourable trend. On the bright side is lululemon, the brand that keeps surprising with strong growth even in markets where others struggle. What makes the difference to compete - and win - in the competitive sportswear industry?
As demand for health and wellness solutions continues to rise, functional foods are gaining traction. However, there has been a notable shift from narrow functional benefits to a more holistic approach that considers the wellbeing of both body and mind.
Innovation is crucial to reverse volume decline and to build added value in the dairy industry that consumers are willing to pay extra for. This includes developing new products that meet changing consumer preferences, such as healthier and functional offerings as well as plant-based alternatives.
Increasing awareness of health and the environmental challenges facing the planet have led to accelerated action and investments by companies and governments. This is no different in the Asia Pacific region.
Download our presentation to: - Gain an overview of how locally relevant global consumer trends play out in Africa - Identify opportunities that companies can leverage to develop winning strategies - Understand how other industry players are winning in Africa