Consumers are increasingly sensitive to health claims, particularly when it comes to the diet and health of young children. By analysing pricing trends alongside the prevalence of key product attributes, businesses can identify where the biggest opportunities lie for innovation, product development and ultimately, growth.
Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?
Food sales through e-commerce saw dramatic growth in 2020, unsurprising given the impact of home seclusion and lockdown measures across the world. Coronavirus (COVID-19) was an unexpected spur to growth, but its impact on retailing will remain and intensify beyond the recovery. Food companies and retailers need to prioritise online strategies in order to succeed in an increasingly digital world.
The British Government’s anti-obesity regulation on products high in fat, sugar and salt (HFSS) is likely to impact packaged food and soft drinks, both in terms of brands and consumers. Although the new legislation might come as a hindrance for some categories, it might also offer an opportunity for others.