Zoomark International is Europe's most important pet industry trade show. Now celebrating its twentieth edition, it is a truly international showcase for companies across the pet industry, from food products to hygiene and comfort, from raw materials to processing, machinery to packaging, logistics to services.
As inflationary pressures are continuing to impact consumers from a variety of perspectives, pet owners in particular are feeling hard hit as pet food suppliers are continuing to raise prices in response to a variety of cost-push and demand-pull drivers.
The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.
Another year of crisis has had a major impact on pet care industry. Increased logistics costs, higher commodity prices and, of course, consumers reacting to higher prices have put pressure on the market.
We give an APAC market overview, highlighting the ultra-premium nature of the Hong Kong pet market and focus on the drivers behind the demand for premium pet products, especially pet healthcare products.
The International Pet Conference has become one of the most significant events in the international pet sector where you can meet leading sector players in a relaxed atmosphere.
The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.
In 2020, the pet population in Western Europe increased substantially. More time spent at home as a result of home seclusion resulted in more adoptions, as people had more time to look after pets. In 2021 and 2022 growth in the pet population continues at a slower pace, driven by new lifestyles such as remote working. This has allowed more bonding between humans and pets, therefore reinforcing the humanisation trend.
At this year's Interzoo, the biggest trade fair for the pet industry worldwide, which took place in Nuremberg in May, there were, as always, many new and innovative products and ideas for the pet market to marvel at. Here, we look at the key trends shaping the pet industry.