German consumers are increasingly switching from bottled water to tap water. Not only is tap water seen as the more sustainable alternative, but bottled water is becoming a more political issue. Rising competition from tap water is placing pressure on soft drinks as consumers see the increasing appeal of counter-top appliances such as SodaStream that make carbonated water at home possible.
Tackling obesity and high sugar levels in food are pressing concerns for many governments. Many European countries, such as the UK (2018) and Poland (2021), have introduced or reviewed their regulations on carbonated drinks, challenging the industry and accelerating the shift towards sugar-free and calorie-free soft drinks.
The British Government’s anti-obesity regulation on products high in fat, sugar and salt (HFSS) is likely to impact packaged food and soft drinks, both in terms of brands and consumers. Although the new legislation might come as a hindrance for some categories, it might also offer an opportunity for others.
Providing on-the-go energy has always been a preoccupation of beverages in C-store channels. Even so, the number of products aimed at energy occasions was notable at the 2021 National Association of Convenience Store Show (NACS) in Chicago. With even a global pandemic failing to undermine demand for on-the-go energy in US convenience stores, it is not surprising that many exhibitors at the NACS show were eager to show their new energy beverages.
The huge media coverage over the last decade relating to sugar and the onset of non-communicable diseases makes it unsurprising that consumers are looking to reduce sugar intake. However, consumer reasoning for this is not solely rooted in a desire…