Three Key Trends from Euromonitor’s Latest Sports Sponsorship Data
Alan Rownan
Euromonitor’s latest professional sports research illustrates that even in a world where content and media saturation conflicts with shrinking attention spans, sports remain a platform where brands can connect with consumers in an authentic and powerful way.
Super Bowl LVII: What Do Social Media Numbers Tell Us?
Justas Gedvilas
Euromonitor International is taking a deeper look at the two Super Bowl LVII contestants, Kansas City Chiefs and Philadelphia Eagles, in terms of social media strategies, fanbase size and the platforms driving fanbase growth to understand the attention generated around the two franchises online and what this means within the broader league context.
Sports Trends to Watch in 2023
Alan Rownan
The professional sports industry will see the continuation and evolution of opposing forces following a year in which disruption, a sometimes-overused term is finally living up to its billing. The rise of novelty formats, the shifting goalposts of commercial partnerships, and the emergence of deeper immersion within virtual and augmented reality environments for fans will permeate throughout the industry in 2023.
Top Three Traits of a Successful Sports City
Fransua Vytautas Razvadauskas
Cities are increasingly leveraging sports to demonstrate socioeconomic power on the world stage. Yet becoming a global powerhouse for professional sports is easier said than done. It requires an all-encompassing approach which considers structural, cultural and socioeconomic aspects such as ample investment in infrastructure, a robust domestic sports environment and a sizeable population.
FIFA World Cup Qatar 2022: Measuring Impact and Performance
Alan Rownan
Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament.
Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?
Dorothy Calba
The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.
The League and Club Indices 2022: Results and Insights for Brands
Egle Tekutyte
The recently launched Euromonitor 2022 Global League and Club Indices highlight the continued hegemony of the US at the league level and European football at the club level. The National Football League (NFL) has maintained its number one position, being trailed by both the UK’s Premier League and other US based major leagues. The top 10 club list globally on the other hand is dominated by the giants of European football, with Manchester United scoring highest overall in the index.
Fan Engagement and Sponsorship in the Metaverse
Alan Rownan
As the creation of the metaverse quickly became a macro-goal for many tech giants, the sports industry immediately sought to understand what commercial opportunities virtual worlds might bring.
Stadium Business Summit 2022: Strategic Insights on Post-Lockdown Fan Engagement
Alan Rownan
At this year’s Stadium Business Summit at the Emirates Old Trafford in Manchester, UK, stakeholders from across the sports and entertainment space came together to discuss the strategies that are driving the return of fans to venues across the world. Euromonitor presented on the evolution of physical space and how this impacts the fan experience. This is a topic that is front of mind for operators, which are in the process of better understanding how fans and consumers have changed over the last three years, and how these insights can grow existing and create supplementary revenue streams, all the while driving fan engagement.