A-B InBev

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Article

Budweiser Rebranding: Raise One to America

Euromonitor International

Euromonitor International

13 May 16

On 10 May, Anheuser-Busch InBev announced its latest strategy in fighting off the omnipresent threat of Mexicans and others flooding the US – that is Mexican and craft beer, of course – which have curbed Budweiser’s market relevance and resulted in a…

Article

Exploring AB Inbev and SABMiller’s Potential in Soft Drinks and Coca-Cola’s Future

Euromonitor International

Euromonitor International

16 Dec 15

AB InBev’s proposed takeover of SABMiller, seen as a “megabrew” in the beverage industry, will not have a huge immediate impact on mainstream global brand owners such as The Coca-Cola Company and PepsiCo in terms of market share as the brewers own a…

Article

Mega Brew vs Rivals by Region

Euromonitor International

Euromonitor International

17 Nov 15

As has been widely reported Anheuser-Busch InBev’s acquisition of SABMiller will create a global giant with a leading position in all regions. To see how it compares to its local rivals see the image below. For the actual numbers behind the chart…

Article

What Mega Brew Means in Category Terms at a Global and Regional Level

Euromonitor International

Euromonitor International

13 Oct 15

The new company will account for 29% of the global 198 billion litre beer market*. This will make it more than three times bigger than its nearest rival, Heineken with 9%. The deal will be a culmination of over a decade of mass consolidation which…

Article

SABMiller and A-B InBev in Merger Talks

Euromonitor International

Euromonitor International

16 Sep 15

The topic of potential consolidation in global beer resurfaced this morning with the news that A-B InBev and SABMiller are in merger talks. Euromonitor’s initial reaction on the possible merger of the two world’s biggest brewers – picked up and…

Article

Big Brewers Continue to Pursue Craft in the US in Search of Growth

Euromonitor International

Euromonitor International

12 Sep 15

The two latest acquisitions by multinational brewers in the US – Heineken buying a controlling stake in craft brewer Lagunitas and A-B InBev’s purchase of craft cider producer Virtue Cider – further shows these companies’ focus on premium and above…

Article

Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets

Euromonitor International

Euromonitor International

13 Jan 15

For the past two years at least, the beer industry’s biggest talk has been about a potential consolidation move between Anheuser-Busch InBev and SABMiller Plc. For banks, the world’s number one brewer buying out or merging with the world number two…

Article

Is an SABMiller/A-B InBev Merger or Acquisition a Real Possibility?

Euromonitor International

Euromonitor International

9 Dec 14

The graph illustrates a potential global market landscape if the world’s number one brewer was to merge with or acquire the number two brewer. The size of each pie represents the market size per country and the pie-portions illustrate the market…

Article

Anheuser-Busch InBev: A Tale of Two Strategies

Euromonitor International

Euromonitor International

6 Dec 14

It is the best of times for AB InBev’s global results as it is showing a turnaround year in 2014, but it is the worst of times in terms of its key market’s results, the US, as it reports declines in its key financial indicators. To address these…