Budweiser Rebranding: Raise One to America
Euromonitor International
On 10 May, Anheuser-Busch InBev announced its latest strategy in fighting off the omnipresent threat of Mexicans and others flooding the US – that is Mexican and craft beer, of course – which have curbed Budweiser’s market relevance and resulted in a…
Exploring AB Inbev and SABMiller’s Potential in Soft Drinks and Coca-Cola’s Future
Euromonitor International
AB InBev’s proposed takeover of SABMiller, seen as a “megabrew” in the beverage industry, will not have a huge immediate impact on mainstream global brand owners such as The Coca-Cola Company and PepsiCo in terms of market share as the brewers own a…
Mega Brew vs Rivals by Region
Euromonitor International
As has been widely reported Anheuser-Busch InBev’s acquisition of SABMiller will create a global giant with a leading position in all regions. To see how it compares to its local rivals see the image below. For the actual numbers behind the chart…
What Mega Brew Means in Category Terms at a Global and Regional Level
Euromonitor International
The new company will account for 29% of the global 198 billion litre beer market*. This will make it more than three times bigger than its nearest rival, Heineken with 9%. The deal will be a culmination of over a decade of mass consolidation which…
SABMiller and A-B InBev in Merger Talks
Euromonitor International
The topic of potential consolidation in global beer resurfaced this morning with the news that A-B InBev and SABMiller are in merger talks. Euromonitor’s initial reaction on the possible merger of the two world’s biggest brewers – picked up and…
Big Brewers Continue to Pursue Craft in the US in Search of Growth
Euromonitor International
The two latest acquisitions by multinational brewers in the US – Heineken buying a controlling stake in craft brewer Lagunitas and A-B InBev’s purchase of craft cider producer Virtue Cider – further shows these companies’ focus on premium and above…
Advantage of an A-B InBev/SABMiller Merger Lies in Emerging Markets
Euromonitor International
For the past two years at least, the beer industry’s biggest talk has been about a potential consolidation move between Anheuser-Busch InBev and SABMiller Plc. For banks, the world’s number one brewer buying out or merging with the world number two…
Is an SABMiller/A-B InBev Merger or Acquisition a Real Possibility?
Euromonitor International
The graph illustrates a potential global market landscape if the world’s number one brewer was to merge with or acquire the number two brewer. The size of each pie represents the market size per country and the pie-portions illustrate the market…
Anheuser-Busch InBev: A Tale of Two Strategies
Euromonitor International
It is the best of times for AB InBev’s global results as it is showing a turnaround year in 2014, but it is the worst of times in terms of its key market’s results, the US, as it reports declines in its key financial indicators. To address these…