Personalisation: An antidote to the homogeny of fast-fashion?
Kseniia Galenytska
With the ability to instantly adopt catwalk fashion and provide trend-led clothing for an affordable price, fast fashion retailers have been among the bigger value gainers in the last few years. The success of fast fashion has been near universal,…
Who’s Faster, Higher, Stronger – Nike or adidas? Preparing to Take Gold at Rio 2016
Euromonitor International
The pressure is on. There’s less than a week to go until the biggest sporting event of the year and the trend towards healthy lifestyles and fitness obsessions continues to rise, making the Rio Olympic Games 2016 potentially one of the most lucrative…
Nike Inc. Fiscal 2016 Q3 Results: Strong Consumer Demand Drives Healthy Growth Across Key Regions and Categories
Natasha Cazin
Consistent with its performance in earlier quarters, Nike Inc delivered another solid quarter in the three months to 29 February 2016, with healthy increases across all geographies and most product categories. Although revenues fell short of the…
Optimism for adidas’ Scheduled FY2015 Financial Results
Natasha Cazin
adidas Group is scheduled to report its full-year fiscal 2015 earnings on Thursday 3 March 2016. Q3 results for the three months to 30 September showed that the German sportswear company is heading for recovery in 2015 overall. Revenues were boosted…
Rouble Trouble: Impact of Currency Volatility on Russian Apparel Market
Euromonitor International
Faced with sharp devaluation of the rouble, Apple has already halted its online sales in Russia while some luxury brands, including Cartier, are raising prices to counter deflation. If Russia’s financial and economic instability continues, fashion…
World Cup Excitement Hits Fever Pitch Among Brands and Consumers Alike
Euromonitor International
As the most watched sporting event in the world, the FIFA World Cup in Brazil will be a marketing battle for a number of consumer goods firms over June and July 2014. Two of the biggest global names, Procter & Gamble and Unilever, have Latin…
Interest in Running Leads to Footwear Market Growth in Russia
Marija Milasevic
The sportswear market in Russia increased by 12 percent in 2013 with growth driven mainly by footwear sales. The popularity of running as a hobby and as exercise is contributing to this growth, as companies such as Nike, Adidas and Mizuno sponsor…
Sportswear’s Potential Attracts a Host of New Arrivals
Emily Potts
For decades the big brands – the likes of Nike, adidas and Reebok – have dominated the field in sportswear. Now, with category sales growing at a pace around the globe, a flurry of fresh contenders are arriving targeting performance clothing in…
What Next for Women’s Activewear: Dispatches from the Denim Market
Euromonitor International
Stylish women’s activewear is bringing in the big bucks. Gone are the days when female consumers were satisfied donning a ragtag ensemble of frayed, oversized cast-offs for their fitness pursuits. This is not an ephemeral frenzy driven by January’s…