Home Care Wipes in Brazil: Understanding Culture to Achieve Growth
Paula Ferolla Correia
The COVID-19 pandemic has driven demand for wipes in Brazil. But growth faces a significant cultural barrier - traditional Brazilian cleaning habits - which manufacturers need to understand and direct in order to optimise market potential.
E-Commerce in Brazil Driven by Mobile Solutions and Diversification of Services
Marília Borges
Brazil is the largest Latin American e-commerce market when it comes to remote purchases, totalling USD79.7 billion in 2020. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially…
Soluções mobile e diversificação de serviços impulsionam e-commerce no Brasil
Marília Borges
O Brasil é o maior mercado de e-commerce da América Latina quando se trata de compras remotas*, totalizando US$ 79,7 bilhões em 2020. A inclusão digital no Brasil foi liderada pela crescente penetração de dispositivos inteligentes na última década,…
Product Availability in Brazil: What Is In-Demand?
Euromonitor International
Brazil saw a recent spike in cases of Coronavirus (COVID-19) due to a new variant of the virus which is potentially more transmissible. Despite limited restrictions being imposed in the country in response to this surge, online product availability…
Cooking Ingredients and Meals: Health Imperative for Future Growth in Latin America
Euromonitor International
According to Euromonitor’s latest research on Latin America, demand for cooking ingredients remains buoyant, despite economic challenges and the disruption posed by Coronavirus across the region. But for future growth, health is clearly an area that needs to be addressed now, ahead of new legislation in countries such as Brazil, Mexico, Argentina and Chile coming into effect.
The Impact of Coronavirus in Brazil: Uneven Prospects Across Industries
Euromonitor International
This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. As the coronavirus (COVID-19) incidence advances in Brazil, economic fallout and major impacts are expected in different consumer goods and services…
What to Expect From Black Friday in Brazil in 2019
Marília Borges
Although not traditionally a Brazilian date, Black Friday was adopted by retailers some years ago. The strategy to boost sales in a month without much consumption historically has paid off. Today, it is one of the main retail events in Brazil,…
O Que Esperar da Black Friday on Brasil em 2019
Marília Borges
Embora não seja tradicionalmente uma data brasileira, a Black Friday foi adotada pelos varejistas há alguns anos para incrementar os ganhos em um mês sem muito consumo e a estratégia foi assertiva. Hoje, a data é um dos principais eventos do varejo…
Ilegalidade Versus Comunicação: Os Desafios do Mercado de Cigarros no Brasil
Angélica Salado
Se a crise econômica dos últimos anos prejudicou as vendas de diversos bens de consumo, com os cigarros o cenário não foi diferente. O volume legalmente vendido no Brasil vem caindo, em média, 8,5% ao ano, desde 2013. Fora a queda, os cigarros…