Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Arabian Travel Market
Ismail Abouzeid
Accelerate your business and build lasting connections at ATM Dubai 2022, the leading event for travel in the Middle East and beyond. Prepare to meet many big brands exhibiting and influential industry leaders at the show which promises to create endless business opportunities for you.
The Future of China’s Business: According to Industry Leaders
Euromonitor International
The Chinese economy is past the rapid growth phase and is now experiencing sustained growth, which leads to a few key questions: what are the key trends in the next years and how will business leaders interpret this new norm…
Using Risk Indices Through Global Economic Uncertainty
Euromonitor International
In an uncertain global economic environment, it is important to have strong awareness of a country's or market's exposure to potential downside macro-economic risks as part of strategic, financial and business planning. Risk indices are a tool to help. Download…
How to Apply Megatrends for Effective Strategic Planning
Euromonitor International
Megatrends are long-term shifts in consumer behaviour and are having a profound impact across consumer markets. Businesses need to conduct megatrend analysis in order to anticipate market developments, lead disruptive change in their industries and stay ahead of the competition…
Business Sustainability Game Changers
María Coronado Robles
Global attention on sustainability has skyrocketed over the last five years, in line with the growing pressures on natural resources and climate change combined with an increase in conscious consumption and ethical living. There are three key…
How to Build a Successful Pricing Strategy
Euromonitor International
The growth of e-commerce across the global retail environment cannot be ignored. Global brick-and-mortar retail sales experienced a decline between 2013 and 2018, while e-commerce more than doubled to reach over $1.7 trillion in 2018 with an…
Succeed in Emerging Markets: Selection, Strategy and First Steps
Euromonitor International
The first and most important step to successfully launch a product or service is to pick the markets that are right for your business. All markets are not the same; each has unique challenges and opportunities. Too many companies fail…