How do brands disrupt a market? This episode of Market Research Minute goes through what it means to disrupt, which brands can disrupt and how brands within insurgent, local and multi-national groups create change.
Two years into the pandemic, and businesses entering 2022 are having to face ongoing uncertainties and risks. Although the global economy saw a strong rebound in 2021, supported by vaccination campaigns and stimulus spending, the pandemic’s effects still linger. Euromonitor International has identified three key challenges: Omicron, supply chain bottlenecks and inflation.
Emerging Asia – which includes the economies of China, India, Indonesia, Thailand, the Philippines and Vietnam – will continue to be one of the most exciting regions among emerging markets in the next two decades, driven by a favourable demography, strong consumer class expansion, urbanisation, rapid technological adoption and digital transformation.
COVID-19 has accelerated online presence and integration of digital solutions to minimise physical human contact. With an abundant pool of IT and tech graduates, well-developed digital landscape and relatively competitive wages, Central and Eastern Europe and especially Poland are being eyed by potential investors as the next Silicon Valley.
The strong recovery of the global economy, combined with measures introduced to combat the COVID-19 pandemic, continue to result in supply bottlenecks and inflationary pressures during 2021. Manufacturers across the world have faced heightened input costs – the costs of materials, labour and other overheads devoted to the production of goods.
Global manufacturing output has recovered from the initial shock of the Coronarvirus pandemic, although supply chain disruption and rising prices continue to weigh on companies. Moreover, transportation problems are expected to extend well into 2022. To avoid future risks, manufacturers are investing in digital tools.
Consumers today have more information and alternatives than ever before when deciding how to spend their time and money. To thrive in this age of consumer power, successful companies must adapt and align product development, marketing and other…
Comprehensive market research provides critical information for international development (IDEV) strategies, programs, and projects. Euromonitor International can help you achieve your IDEV objectives in two ways. One, with our Passport market…