Euromonitor’s Approach to Uncovering the Voice of Consumers, Professionals and Experts
Lisa Holmes
Consumers today have more information and alternatives than ever before when deciding how to spend their time and money. To thrive in this age of consumer power, successful companies must adapt and align product development, marketing and other…
Using Market Research in your International Development Objectives
Euromonitor International
Comprehensive market research provides critical information for international development (IDEV) strategies, programs, and projects. Euromonitor International can help you achieve your IDEV objectives in two ways. One, with our Passport market…
Election, Coronavirus or Trade War - Which Poses the Greater Risk to the US Economy?
Euromonitor International
The US, the world’s largest economy, producing around a quarter of all global output in US dollar terms, now faces major disruption, which could affect the global economic recovery from Coronavirus (COVID-19)-induced recession. Americans are…
Market Research Minute: Optimising Your Pricing Strategy Using E-commerce Data
Euromonitor International
How can you utilise e-commerce data to become a market leader? This episode from the Market Research Minute series breaks down three key segments which should be prioritised by businesses when creating pricing strategies: pricing, promotions and…
Market Research Minute: How to be a Disruptive Brand
Euromonitor International
Is your brand disrupting the market? This episode of Market Research Minute goes through what it means to disrupt, which brands can disrupt and how brands within insurgent, local and multi-national groups create change.
Market Research Minute: Understanding the Path to Purchase
Euromonitor International
Consumer categories go far beyond age groups, gender and income. This episode from the Market Research Minute series covers other key factors businesses should consider when profiling and segmenting consumers, to create effective and personalised…
New Business Models: Reaching Consumers During Coronavirus
Euromonitor International
As more consumers stay home, companies globally need to change their business models to survive. This strategy briefing focuses on ways businesses can adapt and innovate rapidly through strategies, such as digitisation, restructuring pricing and new delivery methods...
市場調査とコンサルタンシーの今
Euromonitor International
わずか数年前まで、企業は事業判断をするために必要な情報を集めることに労力をかけていましたが、近年のテクノロジーの進化により、今は誰もが膨大な量の情報を収集することが可能となりました。しかしその一方で、散乱した情報をまとめ、正しい答えを導き出すことが困難となっています。
How to Make Consumer Research Work For You
Euromonitor International
Surveys are one of the most widely used types of primary data collection within market research. Market researchers and users seeking reputable insights about their consumers trust this well-established type of research to make smart business…