Carrefour Promo C-Où: What Did not Work in this Promising Phygital Concept?
Euromonitor International
Carrefour fully played out its role as a forerunner with the Promo C-Où phygital concept Carrefour, one of the top five global modern grocery retailers in value according to Euromonitor International has always sought to be at the forefront of…
The Top Five Global Retailers in 2014
Raphaël Moreau
Wal-Mart is still the worlds largest global retailer, maintaining its ranking at three times the size of it's nearest rival, Carrefour. This video examines the global trends impacting the ranking and position of these and other brands composing of…
Carrefour: Reinventing Hypermarkets to Support Recovery Strategy in France
Raphaël Moreau
The saturation of the hypermarket format has heavily impacted Carrefour in France, significantly weakening the group’s wider performance. Carrefour’s stores continue to be hampered by a lacklustre price perception compared to the Leclerc chain,…
Carrefour: Repenser les Hypermarchés pour leur Donner un Nouveau Souffle
Euromonitor International
La saturation des hypermarchés a particulièrement touché Carrefour en France, affaiblissant ses performances du groupe de façon significative. Les magasins Carrefour continuent de souffrir de leur positionnement-prix par rapport à Leclerc, jugé plus…