焦虑的年轻人开始吃保健品解压
Matthew Oster
从疫情期开始，心理健康相关的保健品就已经成为全球膳食补充剂市场中增长最快的品类。被各方面压力折磨的年轻人群十分关注该品类。不仅如此，在中美两国的推动下，不同文化背景的消费者也都开始尝试各种成分和产品类型，尽管迄今为止整体对治疗产品和方式并不满意。
欧睿国际《以大趋势变革创新战略》白皮书发布
Euromonitor International
世界始终在变，但是有些变革性、全球化的宏观大趋势会长久持续，使消费者行为发生长期、根本性转变，进而对各行各业的市场方向、竞争格局、购买方式带来深刻影响。 欧睿国际依托于长期的数据和趋势监测，以及覆盖全球的研究专家团队，推出《以大趋势变革创新战略》白皮书，总结出了十大趋势，帮助企业确定长期战略。
Top Three Trends Shaping China’s Beauty and Personal Care Market
Kemo Zhou
The COVID-19 pandemic and related restrictions sent shockwaves through China’s beauty and personal care industry in 2022 and crippled consumers’ beauty spending. But with the lifting of zero-COVID measures in December 2022, the market heads into 2023 with strong signs of recovery.
植物基食品，亚洲人不买账？
Elisa Lin
亚洲的植物性饮食历史悠久，许多国家都有食用豆制品（比如豆奶和豆腐）的传统。近年来，来自西方文化的“植物基”饮食概念兴起，为亚洲市场带来了新的动力，丰富的产品创新使越来越多的消费者了解并尝试了植物基食品。然而在西方国家，消费者购买植物基产品的重要驱动力来自于可持续发展诉求，但在亚洲这仍然是一个相对较弱的驱动因素。亚洲消费者对于植物基食品的营养、口感和价格的看法成为目前行业增长的主要挑战。 本文将聚焦中国和东南亚两个市场，解析植物基食品在亚洲市场的发展和未来机遇。
2023年全球经济预测Q1更新版发布
Lan Ha
2023年伊始，全球经济有了一些积极信号，通胀和能源价格已经从高峰水平滑落。尽管中国的疫情政策放开也会提供增长动力，但影响力还未完全释放。然而，对于国家、企业和消费者来说，2023年的全球宏观经济仍十分有挑战性。 2023年全球经济预计增长2.3%，将是除经济萧条期2009和2020年外，1993年以来的最低增速。
Meeting Plant-Based Demand in China and Southeast Asia
Aileen Supriyadi
Plant-based food demand in Asia is rooted in a long history of plant-based eating, including traditional foods such as soy drinks and tofu. The rise of Western-style plant-based diets in recent years has brought new dynamics to the Asian market where exciting innovations drive awareness and trial in both foodservice and retail. Meanwhile, local players are actively giving local twists to products, leading to increasing product availability.
Quality, Timing, and E-commerce: How C-Beauty is Winning with Chinese Consumers
Kelly Tang
China is the largest market for skin care and second largest for colour cosmetics, with a combined market size of USD49 billion in 2022. Here we look at five areas where C-beauty brands are positioning themselves and winning Chinese consumers.
Recovery Growth Surge Drives Beauty in China
Kelly Tang
Following the negative impact of home seclusion and strict lockdown measures in China, beauty and personal care has enjoyed a surge in sales growth, driven by demand for better skin health, products that enhance personal wellbeing, the rise of Chinese beauty, and the ineluctable momentum of e-commerce and new retail experiences.