Consumer Behaviour

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Event

The Hotel and Hospitality Show

Euromonitor International

Euromonitor International

Sub-Saharan Africa 19 May 22 | EET: 01:00 AM

The Hotel & Hospitality Show forms part of a dedicated portfolio of events proudly serving the hospitality industry across the Middle East, Africa, and Asia. It showcases products, equipment, services & design, for restaurants, cafes, bars, hotels, and foodservice owners, managers, and operators.

Article

How Consumer Segmentation Can Help Brands Navigate the Changing Consumer Landscape

Euromonitor International

Euromonitor International

18 May 21

In an ever-changing political, social and online world, it is vital for companies to align themselves to consumer values and lifestyles to be successful. Consumer segmentation can be a powerful tool to help brands better understand and appeal to their target market.

Article

3 Ways Consumer Shopping Behaviour Evolved in 2021

Michelle Evans

Michelle Evans

4 Apr 21

With physical outlets closed during the height of outbreaks, consumers had little choice but to turn to the digital channel to obtain goods and services. These shifts brought several consumers online for the first time and led existing e-commerce…

Article

Global Wealth Landscape: Insights Into Major Wealth Markets

An Hodgson

An Hodgson

17 Feb 21

Companies targeting affluent consumer segments – such as wealth management firms and providers of luxury goods and services – must remain on top of global wealth trends if they are to capitalise on market opportunities. According to Euromonitor…

Article

不透明な時代を乗り切る

Sarah Boumphrey

Sarah Boumphrey

15 Dec 20

※本記事は英語でもご覧頂けます:Navigating Through…

Article

Navigating Through Uncertainty

Sarah Boumphrey

Sarah Boumphrey

3 Dec 20

From permanent shifts to temporary change, six core themes are transforming consumer markets, as behaviour, values and priorities shift in the light of the COVID-19 pandemic. The current situation calls for agility, brave decisions and focus.…

Webinar

Reimagining Consumer Markets: Impact of Shifting Consumer Behaviour

Euromonitor International

Euromonitor International

3 Dec 20 | UTC Time: 01:00 AM

Economic and consumer landscapes have drastically changed in 2020, causing temporary to long-term shifts and consumers have already started to re-evaluate their priorities as the world enters a global recession. The performance of consumer markets will heavily depend on what…

Video

Megatrends: Experience More

Caroline Bremner

Caroline Bremner

24 Jan 19

'Experience More' is one of Euromonitor's eight key global megatrends that are shaping consumer attitudes and behaviour, where people prioritise experiences over things in the pursuit of happiness. Brands are going all out to be authentic, local and…

Article

Euromonitor Consumer Types: Understanding the Cautious Planner

Euromonitor International

Euromonitor International

12 Sep 18

Grouping consumers solely by demographics while looking at their buying behaviour and purchase decision making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor’s eight global consumer types look…