Diageo to Buy Casamigos
Euromonitor International
On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney's high-end tequila brand Casamigos for up to $1 billion. Diageo, the world's largest spirits company, according to Euromonitor International, seeks to lift its presence in the…
Diageo Thinks Super-Premium Tequila is a Better Long-term Bet Than Irish Whiskey
Euromonitor International
Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million - regaining the production and distribution of Smirnoff in Mexico with Grupo Cuervo - may seem strange in the light of the…
Diageo Now World’s Undisputed Biggest Spirits Producer by Volume
Euromonitor International
The apparently successful tender for a further 26% of UB Group’s United Spirits operations, giving it a majority 55% stake in the world’s third biggest spirits producer by volume, gives Diageo an unassailable position as the world’s leading spirits…
April 2014 Overview of New Product Launches in Alcoholic Drinks
Spiros Malandrakis
This monthly summary highlights the most interesting product launches in April, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments. Celebrity Endorsements, Brand Ambassadors and Star Studded…
Diageo Makes Offer for Controlling Stake in United Spirits
Euromonitor International
Diageo’s renewed offer to gain a controlling interest in United Spirits confirms its commitment to emerging markets, following a spate of acquisitions over the last 5 years securing access to local brands and all important routes to market. Initial…
Euromonitor to Speak at CAGE - Consumer Analyst Group Europe
Euromonitor International
Event Name: CAGE - Consumer Analyst Group Europe Date: 17th-19th March 2014 Location: London, UK Event Description: The Consumer Analyst Group of Europe (CAGE) Conference is the only independent European forum where you can mingle with the…
Diageo’s Peligroso Tequila Acquisition Strengthens Portfolio and Offers Dangers to Patrón
Euromonitor International
Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that the British company has done this as it looks to…