Diageo

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Diageo to Buy Casamigos

Euromonitor International

Euromonitor International

22 Jun 17

On Wednesday 21st June 2017, Diageo Plc has agreed to buy George Clooney's high-end tequila brand Casamigos for up to $1 billion. Diageo, the world's largest spirits company, according to Euromonitor International, seeks to lift its presence in the…

Article

Diageo Thinks Super-Premium Tequila is a Better Long-term Bet Than Irish Whiskey

Euromonitor International

Euromonitor International

3 Nov 14

  Diageo’s decision to swap Bushmill’s for complete control of the Don Julio super-premium tequila brand, US$408 million - regaining the production and distribution of Smirnoff in Mexico with Grupo Cuervo - may seem strange in the light of the…

Article

Diageo Now World’s Undisputed Biggest Spirits Producer by Volume

Euromonitor International

Euromonitor International

21 Jun 14

The apparently successful tender for a further 26% of UB Group’s United Spirits operations, giving it a majority 55% stake in the world’s third biggest spirits producer by volume, gives Diageo an unassailable position as the world’s leading spirits…

Article

April 2014 Overview of New Product Launches in Alcoholic Drinks

Spiros Malandrakis

Spiros Malandrakis

6 May 14

This monthly summary highlights the most interesting product launches in April, with a focus on the direction the alcoholic drinks industry is taking in terms of innovative developments. Celebrity Endorsements, Brand Ambassadors and Star Studded…

Article

Diageo Makes Offer for Controlling Stake in United Spirits

Euromonitor International

Euromonitor International

15 Apr 14

Diageo’s renewed offer to gain a controlling interest in United Spirits confirms its commitment to emerging markets, following a spate of acquisitions over the last 5 years securing access to local brands and all important routes to market. Initial…

Article

Euromonitor to Speak at CAGE - Consumer Analyst Group Europe

Euromonitor International

Euromonitor International

28 Feb 14

Event Name: CAGE - Consumer Analyst Group Europe Date: 17th-19th March 2014 Location: London, UK Event Description:  The Consumer Analyst Group of Europe (CAGE) Conference is the only independent European forum where you can mingle with the…

Article

Diageo’s Peligroso Tequila Acquisition Strengthens Portfolio and Offers Dangers to Patrón

Euromonitor International

Euromonitor International

27 Jan 14

Following on from Diageo’s joint-venture with Sean Combs for the DeLeón luxury tequila brand, it has further strengthened its portfolio with the super-premium brand Peligroso. It is no surprise that the British company has done this as it looks to…

Article

Campari Fills Another Gap in its Portfolio with Appleton Rum Acquisition

Euromonitor International

Euromonitor International

5 Sep 12

Campari's acquisition of a controlling stake in Lascelles deMercado from CL Financial, and the Appleton rum brand accordingly, for US$415 million is a continuation of Campari's aggressive growth through acquisition strategy. The acquisition will…

Article

Asia Pacific Markets Drive Pernod Ricard’s Growth

Euromonitor International

Euromonitor International

24 Mar 12

With net sales up by 11%, Pernod Ricard has unsurprisingly outperformed its major rival Diageo (7% growth) with its fiscal 2012 half-year results (July-December 2011). The company also achieved stronger volume growth. Although not reporting an…